Top 5 Ways to Gain More Social Media Followers

 

If you own a small business, you are probably well aware of how important social media can be for increasing your bottom line. However, getting started on social media can be incredibly daunting. With all the different options and ways to gain followers, one can quickly become overwhelmed. Here are the top five ways your business can gain more social media followers and increase your bottom line.

1. Create Strong Profiles and Pages

The best way to start growing your audience on any of the social media platforms is to create strong profiles and pages for your accounts. You need to include branded cover photos as well as profile photos, and detailed descriptions of your business. 

2. Share Quality Content

As you begin your journey to gain more social media followers, you need to create and share high-quality, value-added content that your target audience will enjoy. This can include blog content, videos, podcasts, infographics, presentations, etc. This content can be created by you or by others.

3. Add Links

Not only do you want to be sure to include links to all your social media profiles on your business website, but you want to include your site link in all your social media profiles. It will also help to add links to your top social accounts in your email signature. Adding these links will help you to expand your reach and broaden your exposure.

4. Use friend-finding Features

Most of the social media networks provide ways for their users to connect with other people they know. As you first start to use social media to build your brand, you want to ask people you know to follow your account. By having them like and follow you on different platforms, you gain more exposure to a broader audience base.

5. Cross-Promote Your Social Accounts

If you already have a large audience on one of your social media accounts, why not use that to your advantage. Ask followers to connect with you on your other accounts. This can be as simple as sending out a tweet to your Twitter followers asking them if they are on Instagram, and if they are, asking them to follow you there as well. 

Growing your social media followers is easy to do but will take some time. The more effort you put into creating valuable content for your target audience the more followers you’ll gain. 

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

 

How to Market on Social Media and Gain More Followers

 

Using social media to grow your business, generate leads, and build your brand may seem like a monumental task. However, there are specific things that you can do to increase your chances of success. Whether you are just getting started with marketing your business on social media or have been active on sites like Twitter and Facebook for years, but haven't achieved much success, here are some proven techniques to help you gain more followers.  

• Create a Plan

If you don’t take the time to plan your social media marketing strategy, you will never achieve success. Don’t make the mistake of blindly jumping into social media without a solid plan. Your plan should consist of mini-plans for each of the social media platforms that you plan to use.  

• Post Consistently

Sending out a single tweet in a day isn’t going to cut it. While certain platforms like Snapchat and Instagram don't move as fast as Twitter and Facebook, it still is essential to develop a posting schedule and stick to it. If you aren’t publishing new content on a regular basis, your business will quickly be forgotten. 

• Post More Images

Photos have been shown to be the most popular kind of content for engagement on social media. They continue to be the most shared kind of post on Facebook. It’s not a coincidence that both Pinterest and Instagram have been able to gain a ton of traction over the last several years. It’s never been easier to add images to your social media posts with a vast array of free and low-cost tools to help. 

• Interact with Your Audience

Interacting with your audience on your social media channels can be a game-changer. The entire purpose of social media is to engage and socialize with others. This means it is imperative for you to interact on a regular basis with your audience. Engaging with your audience means replying to other people's posts, retweeting, adding people to Twitter lists, liking posts, and adding @mentions to your posts. It is essential for you to switch from one-way communication to two-way communication if you want to build your audience.

With these social media marketing tips, you’ll be well on your way to establishing your brand and building an engaging and valuable audience across all your social media channels. Some of the largest brands have found success with these tactics, and they can work for your business too. 

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

Top Tips for Improving Your Marketing Strategy on YouTube

 

When it comes to marketing your business on YouTube, there is only one golden rule that you need to follow, volume. As soon as you start increasing the number of videos that you upload, you will see an instant uptick in the number of views that your channel sees. Now, this doesn't mean you publish low-quality, videos that don't provide value to your audience. It means that you need to be consistent with posting high-quality content on a regular basis. Here are five other things you can do to improve the marketing strategy on YouTube drastically.

• Do Your Research

Before you can start publishing content, you have to get a firm grasp on the landscape. You need to take some time to look at the competition in your market and see what they are doing to succeed. As soon as you've got a good grasp on your competition, and you've got a good sense of the content they're publishing, you can start deciding on the content you're going to develop.

• Create Your Content Buckets

One of the best ways to become efficient with your YouTube marketing efforts is to divide and conquer. Your marketing strategy ultimately comes down to choosing a few key areas where you feel you can deliver some kind of value to your viewers, and then mass-producing content that falls into those larger buckets. Once you have your content buckets, you can start creating your videos.

• Be Consistent with Your Content

Without consistency, you’ll never be able to build a loyal audience. The best way to build consistency with your videos is to set the tone from the start, so your audience knows what to expect. Start by making an introduction video that explains the kind of content you’ll be creating and how often you’ll be publishing, and make sure you follow through. 

• Add Subtitles to Your Videos

One of the best tools that YouTube has integrated into their video upload capabilities is the ability for publishers to add subtitles to their content. While it may not seem like a big deal, most people watch videos on their phones with the sound turned off. Without this secondary option, people are going to skip right on by. Subtitles allow viewers to watch videos in any setting. 

With more people visiting YouTube in a year than Facebook, Twitter, and Instagram combined, it’s more important than ever for your business to start publishing online video content. With the right marketing strategy, you can begin to build a loyal audience and start to grow your business.    

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

3 Ways to Build a Loyal YouTube Audience

Since its launch in 2005, YouTube has become a mainstream social media platform with more than 2 billion unique viewers flocking to the site every day. Once a small niche market, online video has quickly moved into the mainstream and become a regular part of our media consumption. With online video viewing surpassing some of the largest television ratings, it can be difficult for small businesses to stand out in the sea of content. Here are three ways that you can increase your discovery rate and build a loyal audience on YouTube. 

• Create Meaningful Content

YouTube audiences are fickle, and they are always just a single click away from jumping over to the next video. So, while the saying, “content is king,” still holds true, the key to getting your videos discovered is to create content that will add value to your target audience. It doesn’t matter which creative format you use, be it interviews, how-tos, news-focused, or a scripted web series, you need to make sure they give people a reason to view and share your videos. 

• Brand and Package Consistently

The most significant challenge that everyone faces on YouTube is getting viewers to come back after they've viewed the original video. Having a viral hit is nothing more than short-term success. To get people to go back to your channel, you have to give them a reason to. This is why branding and packaging are so crucial. Your brand serves as a navigation marker in the sea of online videos. Creating content with a strong point of view will help define your brand. This will also help you position yourself as an expert in your industry. 

The packaging of your video is the branding that is expressed around your content. 

For this, you can include graphic intros or end cards that display your URL or YouTube channel name. 

This helps to reinforce your brand, so people don’t have to guess what they are watching. 

• Optimize Your Video

When it comes to being found online, it’s all about SEO. The same rules that apply to making your website or blog discoverable, apply to your online videos. YouTube has become the second largest search platform, so when people go to YouTube, they are often searching for something specific. Optimize your videos by creating clever titles and descriptions with relevant keywords. This will help viewers find your content.

These three strategies are some of the best ways to develop and build your audience on YouTube. They have proven successful for reaching beyond the hype of creating viral videos and moving toward your business being able to build a consistent and genuine community.  

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

4 Sure Fire Ways to Grow Your Instagram Followers

In the last several years, Instagram has become a well-loved social media platform with over 600 million active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog, and a stronger community for your brand. Building a large Instagram following isn’t hard, but it will take time. 

Here are four surefire ways you can grow your Instagram followers for your business. 

• Like Photos In Your Industry

The best way to get your name out there is by liking other people’s photos. Every day, spend some time on Instagram and like five to ten pictures on someone's account. You should also try and leave them a genuine comment and start following their account. To find users in your industry or niche, check hashtags and view the followers of your favourite Instagram accounts.

• Create a Hashtag

Creating a hashtag for your business is a great way to build your community and gain new content for your account. The first step is creating a unique hashtag that isn't already in use. Next, ask others to use it. Once people start using your hashtag, you can begin to repost the images from their followers. This allows you to build a community by showing your followers that you appreciate their photos and it gives you new content for your account.

• Respond to Your Followers

The entire nature of social media platforms like Instagram is to be social. To grow your Instagram followers, you need to respond to any comments that you receive and leave comments for other people. It is important that your comments be genuine, and they should encourage them to post even more photos. 

• Collaborate with Others

Another surefire way to extend your reach on Instagram and grow your following is to collaborate with others. This can be either through a partnership or sponsorship. A partnership allows both parties to provide value to their followers while expanding their exposure and reaching new audiences. 

With high engagement rates and more than 600 million monthly active users, it’s no wonder getting more Instagram followers is a huge priority for businesses. 

One of the most important factors to remember when trying to build your Instagram followers is to share great content that is relevant to your target audience, and that provides them with value. 

If you want to develop your presence quickly, use these four tips in your Instagram marketing strategy today.

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix