Increasing Engagement With Facebook Part 2

Ways To Increase Your Facebook Engagement Part 2

This is the second article about increasing your engagement levels on Facebook to receive more free traffic. By following the advice below, you will increase your chances of receiving more comments, likes and shares which will help to generate more free traffic.

1. Create Shorter Posts

Long posts are not a good thing on Facebook. Most users will scroll through their news feeds until they find something that piques their interest. If they see a very long and wordy post then they are likely to skip past this very quickly.

You also need to take into account that the user is very likely to be using a mobile device. Reading a long post on a phone is not a good experience so you will lose people if you do this. 

It is possible for you to attract the attention of your audience with just a single sentence. The idea is that you want to tell them something interesting and then give them the option to read the full story on your website.

Why not just ask your audience a question? People naturally respond to questions. Or post an image with an intriguing caption on it that will make users curious. You can quote some interesting statistics and persuade the user to click through to the article on your website for the full story. Just keep your posts short.

2. Ask a Question

It is easier to get more engagement if you ask your audience a question. When you ask the right question users will feel compelled to answer. Make it as easy as possible for people to respond to your questions. Create a numbered list and ask your audience to respond by just typing in the appropriate number.

When people are using Facebook they don’t want to work hard. Don’t ask questions and expect your audience to provide a very detailed answer as most of them won’t. For example, you could ask them what subject they would like you to post about next and then give them numbered choices.

Use these questions to increase your engagement:

• Why do you like…?
• How do you…?
• What is your favourite…?
• Do you agree that…?
• Do you need help with…?

Just think that all Facebook users are very lazy (this may not be true but when you make something easy for users you will get a better response). Put some thought into your questions so that you get the information that you need.

3. Use Facebook Stories

Few marketers use Facebook Stories. This is probably because it takes more time and effort to create them. But the good thing about stories is that they appear at the top of user news feeds just like they do on Instagram. This is really good exposure.

Facebook users like stories. When you post some good stories you will warm up your audience to want to see more of your content. Some of them will look at previous posts on your Facebook Page that they hadn’t read before.

There are a number of examples where Facebook users have shown more interest in a business after reading their stories. They are powerful so work out how you can create good stories and add them as often as you can.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Increasing Engagement With Facebook Part 1

 

Ways To Increase Your Facebook Engagement Part 1

By increasing your engagement with your Facebook posts you will drive more free traffic to your website. In the first of a two-part series, we will show you some good ways to raise your engagement levels with your Facebook audience.

1. Get your Posting Times right

If you post your Facebook content at the wrong times then you will severely limit your exposure. You need to know when your audience are the most active and post at these days and times. 

If you have posted some content on Facebook before you can use Facebook Insights to see which posts had the most views and engagement (likes, shares, comments). Make a not of the day and time that you made these posts.

There has been a lot of research on the best Facebook posting times and this is continuously changing. Rather than provide days and times that may be out of date here, it is better if you search for “best Facebook posting times” on Google or another search engine and look at the most up to date research on this.

2. Create Posts that your Audience wants

OK, this is obvious, but are you actually doing this? Most Facebook marketers tend to post the things that they think will be of the most interest to their audience and a lot of the time this doesn’t work well.

Don’t think that you only have to post content related to your niche. Even if you are in a niche where you can post a lot of relevant content then it is good to mix it up sometimes. For example, you can publish a post that coincides with a world event such as “Earth Day” and tell people what you are doing to support this.

The rule of thumb that you need to follow is this – the needs of your audience are more important than your needs. Think about what information would be really useful to your audiences, such as some interesting facts or statistics.

Another thing you can think about is how you can entertain your audience. What could you post that will make them laugh? Facebook users like to be entertained so find something amusing and post this. If you can relate this to your niche then that is even better.

3. Respond to any Comments fast

If someone leaves a comment on one of your posts then you need to respond to them as quickly as possible. There is an expectation on Facebook that any comment needs a response in a few hours. 

Thank your audience for leaving comments. If you are asked a question in the comments then provide a full answer. When other users see that you are responding professionally to comments they will be more inclined to leave them as well.

4. Add a Compelling Call to Action

Make sure that you add a compelling call to action (CTA) to your posts. If you want a user to do something (such as visit a related page on your website) then you need to tell them. I(f you do not add a good CTA then you will not get as much traffic as you could.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/yolatvbastos

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Get Free Traffic From Facebook Groups

How To Get Free Traffic From Facebook Groups

Facebook Groups are an excellent way for you to generate some free traffic. You just have to know what to do and what not to do No matter what niche you are in it is likely that there will be a number of Facebook groups related to it. By participating in these groups you can also grow your own audience.

• Identify the right Groups

To find groups that are related to your niche all you have to do is to use the search facility on Facebook. First, think about the keywords that best describe your niche. So if you are in the weight loss niche you might come up with:

• Weight loss
• Burn fat
• Diets
• Nutrition
• Exercise
• Diet programs

You can go sub-niche as well if that suits you. Examples of this could be “weight loss for women”, “weight loss for men over 50” and “losing belly fat”. Do your homework here and come up with as many keywords as you can.

• Find Active Groups

You do not want to join a group that is “dead” as this will be a waste of your time. So look for active groups that have a lot of members. Sometimes you will need to apply to join a group to see what is really going on. 

When the search results come back try and identify 5 to 10 good groups and apply to join them all. The best groups are closed and you want to avoid open groups as these tend to receive a lot of spam. Once you are a member have a good look around the group to see how active it is.

Be sure to read the rules of the group before you spend any time in them. Most groups will allow links to external websites in posts but there are some that won’t. 

• Provide Value in the beginning

Don’t just dive in with promotional messages when you first join a group. Members are going to think that you are a spammer and you will be kicked out fast. A good post to start with is one introducing yourself. Tell people who you are and what you stand for. You can tell them about your Facebook Page and your website in this post.

It is very likely that a lot of existing group members will respond to your intro post and welcome you to the group. Be sure to thank them for all of their comments. Interaction is really important.

• Check for Promo Days

Quite a number of groups on Facebook have “promo days”. These are special days where you can openly promote your business and your offers to other group members. If you have joined several groups then we recommend that you make a note of these promo days in a calendar or spreadsheet so that you can take advantage of them.

• Repurpose your existing Content

You need to make posts on other days as well as it will not be appreciated if you are just active on promo days. So you can use content that you have already published on your website that adds value to the group.

Making posts of value will increase your credibility and influence within the group. You want other members to see you as an authority in the niche. They will then check out your Facebook Page and your website to find out more about you.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/yolatvbastos

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Generate Free Traffic With Your Own Facebook Group

Get Free Traffic From Facebook Groups

Having your own Facebook Group is a great way to generate free traffic. You are in control when you have your own group and it is a great way to increase your authority and influence group members. But you need to set up your group in the right way and keep your members happy.

• Go for a Closed Group

There are three options for your group when you open it which are:

1. Open
2. Closed
3. Secret

An open group means that anyone can join without applying to become a member. This sounds great but unfortunately, open groups are more likely to be targeted by spammers so we do not recommend this. 

With a closed group, a Facebook user has to make a request to you as the group owner to become a member. This is much better as you are in control of who joins. Closed groups are also searchable.

A secret group cannot be found using a Facebook search. We do not recommend that you go for this arrangement. 

• Setting Up your Group

Give your group a name based on your best keyword. Remember that you want users to find your group using search so this is the best strategy. If your niche is weight loss then you could call your group “The Weight Loss Winners Group” or something like this.

You can add tags to your group to help identify it in a search so be sure to use other related keywords here. Next, you want to add a striking cover photo for your group. This needs to be a related image with a strong message such as “Learn how to lose weight and keep it off”.

We recommend that you include a photo of yourself as well. It is important that other members know, like and trust you as that is the way that you will exert the most influence over them.

Write a good group description that highlights the benefits to members. If someone is checking out your group to see if they should join they will see the description. So make this the best it can be so that you accrue the maximum amount of members.

• Your Pinned Post

A “pinned post” will remain at the top of the group all of the time. When new members join it will be the first thing that they see. Make sure that you welcome all of your members in this post. Tell members that the best content about the niche will be in this group.

We recommend that you add a native video in your pinned post as well. This video will be you talking about the advantages of joining the group and what it will do for them. Don’t be shy – get in front of the camera and sell your group!

• Group Content

You want to actively encourage members to post in the group. Take the lead and post some valuable content yourself. A group that has all of the content posted by the owner looks strange so do everything you can to encourage member participation.

Create posts that answer the questions that your members have. This will help establish you as a true expert and increase your influence. Provide part answers in group posts and provide links to your website where they will find the full answers.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Creating Shareable Content For Facebook

How To Create Content That Users Will Share On Facebook  

You want to get as many shares for your content as possible to generate free traffic from Facebook. It is also a great way to extend your reach as people will share your content with their friends.

Follow the advice below and you will maximize your chances of your content being shared. Assuming that most Facebook users have around 200 friends, then even a low response of 1% will work wonders for your traffic. Remember that these people have friends as well.

• Use Emotion in your Posts

There will always be a lot of competition in a Facebook users news feed so you want tour post to stand out. A compelling title is essential, as is using emotion in the post so that you fire up the user which will encourage them to share it with their friends.

You can use a number of emotional triggers in your posts such as:

• Fear
• Anxiety
• Outrage
• Humour

The more that you can stir the emotions, the more likely it is that your post will get shared.

• Make your Call to Action Strong

You need to make it really clear what you want the user to do in your post. Don’t assume that they will know what to do because they won’t. If you want users to share your post then make this clear to them. Ask them to think about the friends that they have who would benefit from reading the post. 

• Good Images get more Shares

Facebook is a visual platform so add images to your posts. Don’t just use stock photos as a lot of other marketers do. Striking images that have good captions are the best for sharing. You can easily add a caption to your image by using a free online graphics service such as Canva.com.

Using related images is important. Let’s say that your post is about motivation – you could use an image of a person winning a race for example and add a caption such as “You can win your race too”.

• Posts that feature other People

When you create posts that include others you will increase the likelihood of them being shared. A good example of this is an interview with an expert in your niche. You can create a small sample of the interview for the Facebook post and then link to your website for the full interview.

Make it your business to know who the people are in your niche that your audience really respects. Find them and follow them and make a contribution to their page by adding a useful comment. Invite them to participate in an interview with you. Most people will accept your invitation.

Another good “people” orientated post is the “roundup”. This is where a number of niche influencers have contributed to an article on your website. You can mention their names in your Facebook post and then provide a link to your article.

• Freebies and Giveaways

If you create a post where you are giving away something valuable for free then this should get shared a lot. People love to get good stuff for free and they will also enjoy telling their friends about it. 

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Best Types Of Facebook Content

 

What Are The Best Types Of Facebook Content?

The correct answer to this question will always be “whatever your audience wants” but that would mean that this article would be very short so we will give you some useful pointers here. The type of content that you post on Facebook will certainly affect your engagement rates and the traffic that you get from the platform.

• Your Facebook Page

Before we get into the different types of content that get the best results let’s talk about your Facebook Page. You need to make this as attractive as possible to your audience and this means that your cover photo needs to be good and so does your intro and the other components.

Pay careful attention to your cover photo. If this is of poor quality or looks like a 5-year-old created it then this will certainly put users off. Nobody is going to look at any of your content if your Facebook Page sucks.

• High-Quality Image

Facebook is a very visual medium. Users want to see good images that inform and entertain them. Don’t just get a lot of stock photos and use these. Take photographs of yourself and other people in your business.

Images with captions on them are good for getting clicks through to your website. You do not need to be a Photoshop genius to create striking captions for your images. You can use free online tools such as Canva.com to add good looking captions for free.

Try to use images that are related to your niche. If you own a restaurant, for example, post images of your best dishes and the décor of your establishment. Take pictures of your kitchen and the people that work in it.

Get busy with your camera and take as many interesting photographs as you can. People share a lot of photographs on Facebook so you need to do the same. Humorous images work well as do pictures of beauty.

• Use Native Video

Did you know that each day on Facebook users views over 8 billion videos? This shouldn’t surprise you as the video is really popular these days with sites like YouTube.com keeping people informed and entertained all of the time.

It is natural for you to create videos about your business and upload them to YouTube because it is the largest video platform. But if you just add links to YouTube videos in your Facebook posts you will miss out on a lot of potential views.

We recommend that you create videos just for Facebook and upload these natively to the platform. Facebook will always give native videos a higher priority than links to external video platforms.

Facebook users like native videos as well as they do not have to leave the social network to view them. Create square style videos especially for your Facebook posts. There are several online tools that will help you to do this. As most people use mobile devices to log in to Facebook, square videos just look a lot better in their news feeds.

• Short Posts are better

Make your Facebook posts as short as you can. Facebook users do not want to read a 1,000-word post. Provide some interesting facts about the long post on your website and let the user click through if they want to read more.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/yolatvbastos  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Avoid These Facebook Mistakes

Avoid These Facebook Mistakes

If you want to drive the maximum amount of free traffic from Facebook then you need to avoid the mistakes that a lot of other marketers make. A lot of people have a tendency to just jump right in where Facebook is concerned and end up with no results or even having their accounts closed.

• Facebook is not an Advertising Platform

You cannot just set up a Facebook Page and then start advertising your offers. This will be seen as spam and your account could be closed very fast. Facebook is a social network so you need to follow the rules to get the best results.

Your first job is to connect with your audience. Provide value in your posts and offer some things for free. Getting your audience to know, like and trust you is the most important thing. It is OK to make some promotional posts but don’t do this all of the time. Facebook users will quickly lose interest in you if you are all about self-promotion.

People use Facebook to connect with their friends and family and have fun. They do not tend to use the platform to buy stuff. So you need to use the gentle art of persuasion to get them into your sales funnel. Provide them with value first and then tell them about what you have to offer.

• Don’t Use Clickbait

Facebook is clamping down hard on clickbait posts. A few years ago you could use clickbait to get lots of views to your posts but not anymore. A clickbait post is one that deliberately misleads the user and often has a high degree of sensationalism associated with it.

How would you feel if you read a post title that said something like “the real secret to making money online” and then you clicked through to the website only to find that it didn’t reveal the secret at all or expected you to pay for this information? You wouldn’t feel good about this would you, so don’t try these kinds of tactics on your audience.

Provide your users with helpful titles and descriptions in your posts so that they can make their mind up if they want to click through or not. Your audience will appreciate you doing this and so will Facebook. Avoid using misleading, exaggerated or sensational headlines. People will stop reading your posts if you do this.

Facebook doesn’t like users leaving its platform but it knows that this is inevitable. If a user clicks on your link and then comes straight back to Facebook then they will assume that something was wrong with the information that you provided on your website.

By telling your audience what to expect when they click through to your site it is more likely that they will spend more time there. Facebook sees this as a good thing and will reward you with greater reach for your posts.

• Optimize your Website

You do not want Facebook users to click through to your site and then have to wait for ages for your pages to load. Your website needs to be as fast as possible so fix any loading speed problems.

As most Facebook users have mobile devices they will not be impressed if your website is not optimized for mobile. There are many ways that you can fix this and you need to test it on your phone or use an online emulator.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Why Facebook Marketing

• How To Optimize Your Facebook Page For Free Traffic

You may well have seen Facebook Pages created by some of the most famous brands. The reason that these brands have these pages is that they work for them. So why not create a Facebook Page for your business to get more traffic to your offers? Here are some tips to get the most out of your Facebook Page.

• What is your Goal with Facebook?

Why have you decided to use Facebook for marketing and the generation of free traffic? You need to be clear about what you want to achieve and then create a plan to increase your followers and your engagement levels. How will you convert your Facebook audience into loyal customers?

We recommend that you set your goals for Facebook marketing before you create your Facebook Page and your content plan. Too many marketers just approach this in a haphazard way and are then disappointed with the results.

• Pay Attention to your Profile

It is very easy to set up a new Facebook Page and a lot of businesses fail to make use of all of the real estate that they have available for promotion. One area that is often neglected is the “About” tab which a lot of people will want to read. Make sure that you add a good description of you and your business here.

Be sure to fill out all of the sections on your Facebook Page. Add an appealing cover image to your profile and write a compelling description. Always add links to your website from your Facebook Page.

Your cover image is really important. It needs to sum up your business and contain text that explains why users should follow your page. Don’t make the mistake of using a stock photo here as a lot of marketers do.

Take photos of yourself and other members of your business and include these in your cover photo. It is essential that you get users to know, like and trust you and seeing your face is a good start. Don’t be shy here.

• Use Tabs on your Facebook Page

You have customizable tabs available with your Facebook Page so use these to make things easier for your audience. Set up different tabs to organize all of your important content. For example, if you have a freebie or giveaway then you can add a tab for this so that users can go straight to this.

• Add Links to your Website

Take every opportunity that you can to add links to your website. The intro of your Facebook Page is something that most users will read, so provide benefits to them of following you and also link to your site here. Use a good call to action here. 

You can also add a link to your site in your About tab. Tell people that they can learn much more about you and your business by clicking the link. Be sure to add links to your site in the Personal Information and Biography sections of your Facebook Page as well.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Top 5 Ways to Gain More Social Media Followers

 

If you own a small business, you are probably well aware of how important social media can be for increasing your bottom line. However, getting started on social media can be incredibly daunting. With all the different options and ways to gain followers, one can quickly become overwhelmed. Here are the top five ways your business can gain more social media followers and increase your bottom line.

1. Create Strong Profiles and Pages

The best way to start growing your audience on any of the social media platforms is to create strong profiles and pages for your accounts. You need to include branded cover photos as well as profile photos, and detailed descriptions of your business. 

2. Share Quality Content

As you begin your journey to gain more social media followers, you need to create and share high-quality, value-added content that your target audience will enjoy. This can include blog content, videos, podcasts, infographics, presentations, etc. This content can be created by you or by others.

3. Add Links

Not only do you want to be sure to include links to all your social media profiles on your business website, but you want to include your site link in all your social media profiles. It will also help to add links to your top social accounts in your email signature. Adding these links will help you to expand your reach and broaden your exposure.

4. Use friend-finding Features

Most of the social media networks provide ways for their users to connect with other people they know. As you first start to use social media to build your brand, you want to ask people you know to follow your account. By having them like and follow you on different platforms, you gain more exposure to a broader audience base.

5. Cross-Promote Your Social Accounts

If you already have a large audience on one of your social media accounts, why not use that to your advantage. Ask followers to connect with you on your other accounts. This can be as simple as sending out a tweet to your Twitter followers asking them if they are on Instagram, and if they are, asking them to follow you there as well. 

Growing your social media followers is easy to do but will take some time. The more effort you put into creating valuable content for your target audience the more followers you’ll gain. 

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

 

Best Ways to Boost Facebook Engagement

 

Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan base. 

Ask Questions

A great way to spark dialogue with your audience is to ask them questions. It is by far one of the easiest ways and best methods to boost audience engagement on your Facebook fan page. There are various types of questions that you can ask to get your fans talking. 

Get the Timing Right

When it comes to uploading content to your Facebook page, timing is crucial. The last thing that you want to do is update your wall when everyone is working or asleep. Numerous studies have proven that the best way to engage with your audience is to post at 9 am, 1 pm, and 3 pm. These are the times that your audience is most likely to check for updates. If you don't think you can remember to post at these times, you can always utilize a free scheduling tool to ensure you get the timing right.

Include Call to Actions

Placing a call to action on your page instils psychological nudges that can help you drive your audience to respond the way you want. Something that many businesses miss when they update their Facebook page is a call to action. People tend to respond better when they are told what to respond to.

Use Facebook Ads

Due to Facebook's newest algorithm, only a small fraction of your audience will get to see the wall posts on your Facebook page. If you want to boost the engagement of your audience, you can promote it through page post stories, ads, which will help your posts reach more people.

Posting Frequency

The frequency that you post has been shown to have a significant effect on Facebook engagement. According to recent studies, businesses that post one or two times per day have a 40 per cent higher engagement rate than those who post more than three times per day.

What works for some businesses may not work for others when it comes to boosting audience engagement. However, these tips have proven to help increase engagement when used correctly. 

Written by Yola Bastos

Women Flix Team 

https://linktr.ee/LifeCoachWomenFlix