Many businesses spend a lot of time and money trying to increase traffic to their website, but they fail when they get there. This is because they often neglect the conversion rate optimization strategies that will help them generate more revenue once they have visitors on their site. In this blog post, we will discuss how you can increase your traffic in ways that are both organic and cost-effective so that you can increase your conversion rates and make more money!
How do I generate traffic?
The first step in the process of increasing your traffic is to find out where your current traffic is coming from. Each one of these sources should be tracked individually, as they may have different conversion rates and will likely need unique content, calls-to-action, or other marketing efforts. You can use a tool like Google Analytics for this task.
Using this information, you should then choose the top three sources and focus on these as your main ways to generate traffic. The first step is usually using pay-per-click (PPC) ads such as those offered through Google Adwords or Bing Ads. PPC allows you to create small advertisements that link directly back to your website where visitors can then sign up for your email list, find out about a product launch date, or anything else you want them to do.
This is one of the most effective ways to generate traffic as it allows you to target those who are actively looking for exactly what you have and offers an extremely high conversion rate (it costs only £0.50 per click on average).
Another effective way to increase traffic is through social media.
You should use the Social Post Tool that allows you to schedule posts for later publishing so that your content will be active even when you are not online. These can include any type of link back to your website, as long as it has been optimized for social media. This is often a much less expensive way to increase traffic and it usually does not require any additional content creation, although you should post unique or evergreen (evergreen: describes pieces of content that are always relevant) blog posts on your website periodically in order to help the search engines rank your site higher so that more people find it organically.
The last main way to increase traffic is through content marketing efforts.
Content marketing is the process of creating and sharing unique, evergreen pieces of content that are relevant to your business on various platforms such as social media or blogging sites like Medium.
This can be done through guest posts (when you publish a post about something related to your business on another person's blog), through blogging on your own website, or through the creation of videos that are posted to video-sharing sites like YouTube. This is an extremely effective way to generate traffic as long as you focus on creating high-quality content and it usually does not require any additional money.
Improving Your Conversion Rates
Once you have these three main sources for generating traffic, you should then focus on ways to improve the conversion rates for each. This may involve additional PPC ads that are targeted towards specific demographics or simply improving your website's user interface (UI). It is important to not only increase traffic but also make sure it goes where you want it so that you can convert visitors into customers and maximize your ROI (return on investment).
Another way to increase your conversion rate is by creating high quality, unique content. If you are sharing the same information that dozens of other people have shared about a topic, it will be difficult for visitors to find any reason why they should interact with you instead of one of those other sources. On the other hand, if you are sharing truly unique information that has never been published before, it will be much easier for people to see why they should interact with your website.
You can also increase conversion rates through the user interface of your site. You want visitors who come to your site or click on one of your ads to have an easy time finding what they are looking for, whether it is information about your product or simply an email signup form. If they are having a hard time using the site itself to get what they want, they will likely become frustrated and leave before doing anything else on your website.
Last but not least, you can also increase conversion rates by improving customer service efforts through social media sites like Facebook Messenger or Twitter. You want to make it as easy for people who are interested in your product or service category to contact you and begin a conversation with someone from your company about what they need instead of simply waiting until they have made up their minds about whether or not they will buy from another source.
These are a few ways for increasing traffic. Try to focus on making the most out of each source, but do not try to implement them all at once.
Remember that all of these ways are designed to improve what already exists so don't try to implement them all at once.
Written by Yola Bastos Co-Founder Women Flix yolabastos@womenflix.org https://linktr.ee/yolatvbastos Women Flix, Supporting Women all the way to Success! Women Flix Limited, a company limited by guarantee, was incorporated in England and Wales (company no. 13047578 ).
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