Creating Content Upgrades with PLR

Many online business owners that use PLR, edit it and publish it on their blogs. They spend a few days promoting it then they let that post die a quiet death and they move on. The problem is that while the post may be informative for the reader, it doesn’t invite them to go deeper.

That’s what a content upgrade is all about. It’s a way of building on the blog content so that visitors are invited to become subscribers who will (hopefully) go on to buy your product or services. 

But don’t freak out thinking that content upgrades have to be difficult. They’re easy to make. All you have to do is take the PLR you posted to your blog and turn it into an upgrade. Here’s how to do just that…

• Create a Checklist

You know that tutorial you posted to your blog? Summarize each step in just one sentence. Then paste these steps into your favourite word processing software. 

You can use the bullet point feature and select squares for an instant checklist. Now just save it as a PDF and you have a downloadable checklist to include with your tutorial. 

• Make a Worksheet

Take a PLR article and turn it into a worksheet. All you have to do is come up with 3-7 questions. For example, if your blog post is about overcoming fear, you may want the first question to be something like: “What were you afraid of as a child?” 

Keep asking questions until you help your readers work through their fears. When you’ve finished, save your questions as a PDF and you have a worksheet you can use as a free content upgrade.

• Design a Resource List

When it comes to creating a resource list, look at the tools or software mentioned in your PLR content. For example, if your PLR content is all about how to make beautiful graphics, it probably mentions websites like PicMonkey or Canva. 

All you need to do is open a document and copy every tool listed in your PLR. Be sure to add links where necessary so subscribers can find what they need easily. Save your list and upload it to your website as a simple content upgrade.  

• Turn Your Post into a PDF

Sometimes, visitors want to keep your post for future reference. This is especially common for tutorials, recipes, and lists. So, make it easy for visitors to access your content again by providing a PDF of your post.

This is a content upgrade that’s deliciously simple. As soon as your newest post goes live, visit a website like Printer Friendly. Once your conversion is finished, upload your PDF to your website and you have another content upgrade ready to go!

Content upgrades can be simple and easy to make. It just takes a few minutes and you can turn any post into a conversion machine.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

3 Fun Ways to Use PLR

When it comes to building your mailing list, there’s one secret weapon you should definitely be using: PLR content. Private label rights content is an ethical tool that’s easy to implement. Try using it in one of these three ways and watch what happens to your list…

• Launch Multiple Opt-Ins

Opt-in gifts are like dangling carrots. They offer something the reader wants and motivates him or her to go deeper into your sales funnel. But having just one isn’t enough. If you really want to grow your mailing list, you need multiple gifts sprinkled throughout your website.

Having multiple opt-ins is especially important if you have several customer avatars. For example, you’re a business coach that helps women create recurring income. Customer avatar #1 is a service provider who’s looking for more passive income opportunities. She might like an opt-in gift about how to add more affiliate marketing to her business. 

Customer avatar #2 is a stay at home mom who wants to make recurring income by writing books. Your opt-in gift might be a guide to self-publishing for new writers. 

You’re helping these women discover recurring income but you’re also tailoring your opt-in gifts to meet the unique needs of each one.

• Come Up with Blog Content + Upgrades

If you already have a few pieces of content that you want to use as opt-in gifts then you can find PLR on these topics to post on your blog. For example, maybe you wrote a short report on how to get started with self-publishing.

Then you’d want to find and purchase some PLR on the topic of Kindle publishing. Rewrite this PLR content and post it to your blog then add a strong call to action inviting visitors to sign up for your short report. 

• Funnel Traffic to Your Opt-In Page

Another way to use PLR content to grow your mailing list is to break down into social media posts. Look over a PLR article or blog post and take 5 sentences from it. Use those sentences as text updates on social media and link to your opt-in page.

If the PLR seller included images, you can use those too. First, brand them by your adding your logo or website name to them. Then upload them to social media sites. Link your followers to your blog posts to encourage sign-ups. 

PLR content can help you grow your list quickly and easily. This gives you more time to spend growing your community.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

How to Make Your PLR Content Unique

 

Private label rights content is content you purchase to use for your business. It’s often much cheaper than hiring a ghostwriter and it’s faster than creating the content yourself. 

One of the drawbacks of PLR is that anybody can purchase it. But this doesn’t have to be a big deal for you. Instead, just take the PLR you’ve bought and customize it for your business by following these tips: 

• Change the Titles

The very first thing you want to do when using PLR is to change the title. When you search on Google, you can find millions of articles titled How to Choose the Right Lipstick Color or a subtle variation like Choosing the Right Lipstick for Your Skin Tone. 

Now Allure magazine could have used that same tired title. But instead, they opted to use the headline, The 10 Commandments of Lipstick. This title leaves readers curious. It makes them wonder if they know all ten of these lipstick rules, which causes them to click through to the website.

• Rewrite When Necessary 

If you're publishing the PLR content to your blog and you want to get organic search traffic, rewriting is a must. That’s because search engines love original content that’s entertaining and informative. In this case, think of the PLR you buy as a starting point and make it your own.

But when you’re using PLR in other cases, you don’t have to rewrite every word of the content you purchased. If you’re using PLR in your autoresponder or as an opt-in report, just lightly edit it with references to your target market. 

You’ll also want to add in your own opinions and stories to make the content unique to your community. Doing this establishes you as a thought leader in your niche.

• Add a Call to Action

PLR content will often lack a call to action at the end. That’s because the PLR seller doesn’t know exactly what you’re focused on in your business right now. So it’s your job to add CTAs to the content you’ve purchased.

Think about where your readers are in terms of your funnel. If this is content that’s on your blog, then you want to include a call to action that invites visitors to become subscribers. If it’s a free report that you’re giving to subscribers, your call to action might be recommending they buy a product or service from you. Regardless of what PLR you use, always add a CTA to encourage your community to go deeper into your funnel.

Making your PLR content unique is important but it doesn’t have to be time-consuming. You only need to spend 15-20 minutes editing the content before you share it with your community.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

3 Surprising Facts about PLR Content

3 Surprising Facts about PLR Content

Lily built a thriving coaching business. She loved serving her clients but she wanted to expand to offer more services like group coaching without increasing her workload. Veronica, Lily’s friend, told her about private label rights content or PLR.

“It’s content that a writer or marketer creates and sells to their customers. With private label rights, you can use the content as you and post it online as if you wrote it.” Veronica went on to explain, “You’re free to edit or change the content if you like. You can even add your own thoughts and opinions if you want to.” 

If you’re like Lily and you’re new to the world of PLR content, here are three surprising facts you should know about it…

• Fact #1: It isn’t stealing to use PLR content.

Stealing content is finding an article online and copying the whole thing to your own website. It doesn’t matter if you credit the author or not. If you take more than a paragraph or two, you’ve violated copyright law because you didn’t have the right to copy that material.

With PLR content, the seller is giving you the right to copy their material. Most PLR providers even allow you to change the content if there’s a point you disagree with or if you want to add your own opinion to the work. 

• Fact #2: It isn’t unethical to use PLR content.

PLR content is usually created by a ghostwriter. Ghostwriters create content with the knowledge that their name will not go on the content. They know this upfront and they don’t mind. In fact, many ghostwriters enjoy what they do because they get the chance to educate and inform readers while writing on a variety of topics.

PLR content is also used by many different types of businesses. For example, politicians rarely write their own speeches.  Most athletes don’t write their own autobiographies, choosing instead to work with ghostwriters. 

It’s perfectly ethical to use PLR content to serve your community and it’s one of the fastest ways to grow your business.

• Fact #3: People you respect are using PLR, you just don't know it.

Thousands of online business owners use PLR to power their businesses. It’s how they’re able to produce so many blog posts, podcast episodes, Facebook Live videos, and more. 

The simple truth is trying to create all of your content on your own can be exhausting. But PLR is an affordable solution that’s easy to customize for your community with just a few subtle tweaks.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Materials to Look

Materials to Look for When You Buy a PLR Package

A PLR package normally includes an ebook or digital product that you are allowed to resell to other buyers, along with various other ëextrasí that will help make that easier. These extras are essentially marketing materials that you can use to promote your product, add value and encourage more ëconversionsí. Itís extra value for you and if everything goes to plan, it will increase your turnover while reducing the amount of work you need to do to encourage sales.

So, what kinds of extras can you expect to find included when buying PLR products? Just a few examples include:

Sales Pages

A sales page is a page designed entirely to help you sell a product. This is a page for a website that has no other purpose than to guide new visitors to the action button (the ëbuy nowí button) and thereby help you to make a sale.

This singular aim means that the page will be designed with no external links and all the content will be written specifically to encourage people to want to buy from you. Itís a very powerful tool and a great freebie to have in place.

Mind Map

A mind map is just one example of a free gift you can offer along with your ebook. This is a quick visual reference that your buyers can use to recap on everything they learned in the book.

Resource Sheet

Similarly, a resource sheet will normally show people where they can find further reading or tools related to your topic. If youíre an affiliate for any products, this is a great place to sneak in a few URLs!

Blog Posts

Blog posts can be used to create your own blog or alternatively, they can be given away to other bloggers to use as ëguest postsí. Include a link back to your page and thatís some easy marketing for you!

Email Content

Likewise, itís common to find that you get ready-made email campaigns including the email bodies and the subject lines. All you need to do is enter these into an autoresponder in order to start driving traffic to your sales page.

Free Report

A free report will often act like a ëpreviewí for your book. It can incentivize people to sign up to your mailing list, all while demonstrating the kind of excellent information and content they can expect if they order your full product.

Written by Yola Bastos Co-Founder Women Flix yolabastos@womenflix.org https://linktr.ee/yolatvbastos Women Flix, Supporting Women all the way to Success! Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ).

How to Overcome the Barrier to Sale to Sell More PLR Products

Your job if you are selling PLR products is to convince people who land on your website to make a purchase. You already have the product and you may even have purchased marketing materials along with it to convince people to visit your page. From here, it is up to you to ëseal the dealí by getting people to buy and that means you need a page that converts.

Partly this is down to the sales script but on top of that, it is also down to the way that you have presented the sales page and what it conveys. Most importantly, itís down to your ability to overcome the ëbarriers to saleí ñ the points of resistance that we all meet when considering making any purchase. Here are some tips that can help you to break through those barriers in your customersí minds.

Trust

One of the big challenges you face as a seller is getting your buyer to trust you. They need to believe that when they make a purchase from you, they will get their product and you wonít just run off into the sunset with their money. Likewise, they need to trust that the product is good and that the checkout system you are using works.

This starts with the legwork you do long before you try to secure a sale. Having a high-quality blog and building a relationship with your audience will allow you to gain their trust and demonstrate the kind of value you can offer.

Another important tip is to use a recognized payment processor. The one we most often recommend for this is PayPal, which is something that everyone has at least heard of.

Finally, always make sure you are offering a full money-back guarantee if they donít like it. By removing the risk this way, youíll find more people buy from you. Only very few will actually use the guarantee but the money you gain will far outweigh the money you lose.

Ease

Another consideration is the ease with which your visitors can buy. Most people buy based on an impulse rather than a logical consideration and if they have to spend a lot of time fiddling with payment details, then you may lose that advantage. 

This is another reason to use a simple payment method like PayPal. Better yet? Sell them something cheap and small first before you push bigger items. This will help you to demonstrate youíre trustworthiness and save their payment details for later!

Written by Yola Bastos Co-Founder Women Flix 

 yolabastos@womenflix.org 

https://linktr.ee/yolatvbastos 

 Women Flix, Supporting Women all the way to Success! Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 )