Selling PLR (Private Label Rights) products is one of the simplest businesses to get started with. You are simply buying a product and then selling it on to a large audience and best of all is that a lot of the marketing material you’ll use is already made for you! This is a ‘copy and pastes’ business model and it’s almost foolproof!
But while that’s true, it’s also true that there are many things you can do to make your business more successful and increase sales. In this guide, we’ll look at four powerful methods you can use to do that and to start selling more items.
Sell a Physical Copy
Did you know that sites like LuLu and Amazon’s Self Publishing platform allow you to turn digital books into real hard-copy books? These sites use something called ‘PoD’ which stands for ‘Print On Demand’. That means that copies are made only when books are ordered, in turn meaning you won’t cost yourself anything if you don’t make sales. But being able to offer a physical version of your book will help it appeal to more people and it will be useful for your marketing.
Make a Video
You can sell your books through a sales page or through email marketing, but why not take it one step further by making a video? Videos are fantastic for conveying emotion as well as for grabbing attention and if you add a video that autoplay at the top of your sales page, then you’ll find that a lot more people stick around for longer.
Add a Special Offer
Special offers are great for encouraging more sales and convincing people who otherwise might have missed the boat to change their minds and make a purchase. Consider offering a two-for-one package, or giving money off for a limited time only.
Offer a Money-Back Guarantee
One of the biggest challenges you’ll have when getting your visitors to turn into customers is getting them to take the leap to buy for the first time. To do this, you need to overcome their fear of risk among other things. One way to do that is to offer a money-back guarantee. You might be worried that everyone will start returning their products as a result but don’t worry – people don’t tend to take advantage of these offers and anyway, you won’t lose anything if they do!
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