Taking It A Step Further: How to Reuse Your PLR

Most online business owners make a crucial mistake with their PLR that limits their mailing list growth – they use it in only the format it came in. For example, you bought a PLR report on how to stop procrastinating. You broke it up into blog posts, created content upgrades, and called it done.

But the truth is you can switch up your PLR content by using different formats like changing text to audio. This can make your content stretch even further. Here’s how to use different formats to grow your list:

• Turn a Report into Podcast Episodes

You’re probably using at least one PLR report or workbook as an opt-in gift. That’s great for a downloadable gift. But take your text and transform it into audio by creating podcast episodes. 

This doesn’t mean you should have long podcast episodes where you read out the entire content. Instead, grab the main ideas from your PLR content and expand on them in audio. Add new insights and opinions. Brainstorm recommendations you forgot to include the first time around.

At the end of your podcast episode, let listeners know they can download the full report or workbook from your website. Then direct them to your opt-in page so they can sign up for your mailing list. 

• Live Stream an eBook Chapter

If you have an eBook as an opt-in gift, break it down chapter by chapter. Turn each chapter into a live video using a social media platform like Facebook Live or YouTube streaming. 

Again, your goal is not to read the entire chapter to your viewers. You want to expand on the chapter by going deeper into it. 

If some of the content has changed since you first uploaded it, then talk about that. For example, you might say, “In the eBook, I mentioned a graphics website that’s no longer online, now I recommend ABC tool. It has a similar layout and I like that it’s simple to download the images I’ve created.” 

When you’re winding down, make sure to mention that visitors can download your eBook in its entirety on your website. Provide a link to your opt-in page in the comments section so viewers can easily sign up for your awesome gift. 

• Create a Challenge from Your Course

If your opt-in gift is a course, consider turning it into a challenge. This works especially well if your challenge is short (think 7-10 days) and has plenty of action steps that your followers can follow through on. 

Create a Facebook group and invite participants. Let them know that they have to sign up for your mailing list and download the course in order to follow along. 

Then show up in the group each day of the challenge. You can do this by starting discussions, creating homework assignments, or using Facebook Live to motivate your challengers.

At the end of each day’s assignment, remind your attendees to sign up for your mailing list so they don’t miss new challenges. Have a special opt-in page for these participants since your challenge can lead to a lot of new traffic and new subscribers. 

Don’t fall into the trap of only using your PLR in only one format. You can recycle your favourite PLR pieces again and again.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Questions to Ask

Questions to Ask When Choosing a PLR Product

When you choose a PLR product you are choosing a product that you can sell in order to make money. Thus, you want to ensure that it has the potential to shift as many units as possible so that you can maximize your turnover, revenue and profits.

More to the point though, you're also selecting a product that is going to be representing you and your brand. This is going to be a product that you market as something you made and if itís anything less than brilliant, then youíll risk damaging your reputation and your brand.

With all that in mind then, read on and weíll take a look at some of the crucial checks you need to make before settling on a PLR product.

What's the Niche?

First, you need to ensure that the niche is something that youíre happy to associate with and that you have some basic interest/knowledge in. If itís something that you know well, youíll find it much easier to promote it. Better yet, if itís a niche that you already have an audience in, then youíll have a ready-made audience you can sell it to!

Who is the Target Audience?

Once you know the niche, you can then start to ask who the target audience is. Ideally, you want an audience that is easy to reach and that is likely to be willing to spend money on PLR products!

What Extras Does it Come With?

A high-quality PLR product should come with a host of free extras that can help you to sell more copies. These will traditionally include marketing materials such as sales pages and emails you can send out but as well as that, they will also often include bonus materials such as mind maps and cheat sheets. The more extras, the more value you're getting and the more value you can pass on to your customers.

Questions to Ask When Choosing a PLR Product

How is it Selling Currently?

Depending on the seller, you might be able to access data regarding current sales. This will give you an idea as to how many books are being sold right now, which in turn demonstrates the kind of success that you are at least capable of having with an ebook.

Is it Well Written?

This is one of the most important considerations of all: how the book is written. If the book is written in pidgin English, then youíll damage your brand and upset your customers if you sell it at full price.

Written by Yola Bastos Co-Founder Women Flix 

 yolabastos@womenflix.org 

https://linktr.ee/yolatvbastos 

 Women Flix, Supporting Women all the way to Success! Women Flix Limited, a company limited by guarantee, was incorporated in England and Wales (company no. 13047578 ).

How to Write a Killer Sales Page

How to Write a Killer Sales Page to Move PLR Products

Once you've chosen a PLR product and you have the right to start editing it and selling it, the next thing you need to do is to consider how youíre going to promote it and convince people to part with their cash.

There are many potential answers to this but one of the most important things to consider is the sales page. The sales page is the page on which youíll be trying to convince visitors to part with their cash and with the right design and phrasing, you can get people who were maybe on the fence to change their minds. Here are some tips to help you do that with the perfect sales scriptÖ

Grab Attention

The first thing to realize is that people are in a hurry most of the time. Chances are that they landed on your site by accident and probably want to leave quickly so they can get on with their daily activities. Your job is to convince them to stick around just a bit longer and the best way to do that is to grab their attention with a strong opening. 

One of the best options here is to use a narrative structure. Make it a story because people naturally want to listen to stories through to the end and because stories are great for inspiring emotion.

Make it Skimmable

People are intimidated by large blocks of text and especially because ñ as we just saw ñ they tend to be in a hurry. Itís your job then to make sure your content is easily skimmable with lots of headings and lots of nicely spaced out paragraphs.

Focus on the Value Proposition

Most important of all is to ensure that you are focussing on the ëvalue propositioní. This is the way in which your product can provide value and this should involve some kind of tangible improvement to the customerís life. For example, maybe your product is going to make them more confident, help them to feel better in the morning when they wake up and potentially have more success with the ladies/men. If youíre selling an ebook on fitness, then that is what you want to focus your text on, not the number of pages youíre offering!

Make Them Buy

Finally, make sure that your customers arenít going to leave to ëthink oní. Chances are that theyíre not going to come back. Instead, introduce a limited time offer or make up something about the limited stock. Doing this will add time pressure and that will make them want to act quickly.

Written by Yola Bastos Co-Founder Women Flix 

 yolabastos@womenflix.org 

https://linktr.ee/yolatvbastos 

 Women Flix, Supporting Women all the way to Success! Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ).

A Squeeze Page

How to Use PLR Products With a Squeeze Page

If you are trying to sell a PLR product, then you will need to create a high-quality sales page that will help you to demonstrate all the good qualities of that product while encouraging your audience to make a quick impulse purchase.

But this is only one type of ëpageí youíll be using to sell your items and to build your leads. Just as important is a ësqueezeí page. This is a page that youíll use to convince people to sign up for a mailing list and it's highly important because from there, you will then be able to get them to buy from you over the course of several emails.

And in order to create a successful squeeze page, chances are youíll be using another type of PLR product ñ called a ëfree reportí or an ëincentiveí.

How it Works

The general idea is simple: by giving away a free PDF that contains information that your audience wants, you will encourage people to sign up for your mailing list. They sign up, you send the report and hopefully, they then enjoy what they've read and made a note that they will want to read more of what you have to say in future.

From there, you then provide more value through messages and eventually, you offer your real paid product that they can buy off you for full price.

How to Get it Right

What ís important though is that you word your squeeze page correctly and use the right kind of incentive. The big risk here is that you encourage people to sign up only because they want something free. From there, they then might unsubscribe or alternatively just never read another email from you.

One way to get around this is to make the incentive something relatively small and to emphasize how much better the full product is. Another tip is to make the freebie in some way incomplete so that if they enjoy that offer, theyíll then be keen to get the full thing. A good way of doing this is to make your incentive the first chapter of a larger book, or perhaps one tip of 27. Always leave them wanting more.

And finally, make sure that the emails themselves are also providing value. This way, your audience will be keen to keep opening them even after theyíve collected their free offer.

Written by Yola Bastos Co-Founder Women Flix yolabastos@womenflix.org https://linktr.ee/yolatvbastos Women Flix, Supporting Women all the way to Success! Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ).

High Quality Before You Buy It

How to Tell if a PLR Product is a High Quality Before You Buy It

Want to make a product from a PLR product? 

Then the single most important thing to ensure is that the product in question is high quality. The better the quality of your product, the easier you will find it is to sell. Not only that, but it will also help you to avoid giving out lots of refunds and it will make it easier to make repeat sales.

The only problem is that you wonít know just how well-made the product is until you start selling it. Or will you? Here are some methods you can use to at least increase the chances of finding a winner rather than a dudÖ

Check the Website

Is the website generally well designed? Does it have high production values? And what is the content around the site like? If the site is low quality, this generally doesnít bode well for the quality of the content being sold either. Consider that a big warning sign!

Look for a Preview

Many PLR sites will let you read previews or snippets of their books and courses. If the site youíre on does not provide that option, then perhaps get in touch with the owner to see if theyíll let you have a free sample.

Check out the top

Most sites that sell PLR content will include a table of contents for you to see. This shows you precisely whatís in the book and while it wonít guarantee quality, it at least gives you some assurance that the topics being tackled will be interesting.

Does it Have Something to Say?

When considering the ToC and the title for that matter, ask yourself whether the book has something worthwhile and original to sell. One of the biggest warning signs that a book is just a ëcash grabí, is if the subject matter is purely focussed on making money. Does it sound genuinely interesting? Does it offer something a bit different from 99% of all the other books out there? Or is it just a generic ëHow to Make Money Onlineí ebook?

Is it Right for You?

Just as important as ensuring the ebook is high quality is to ensure that it fits with your brand, your website and your ethos. If you know the subject well if it ís something you're genuinely interested in and if you already have a large audience that enjoys the same niche, then these are all very good signs!

Written by Yola Bastos Co-Founder Women Flix 

 yolabastos@womenflix.org 

https://linktr.ee/yolatvbastos 

 Women Flix, Supporting Women all the way to Success! 

 Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ).

How to Become a Big Blogger

The most important thing you can do to sell more PLR copies will happen long before you actually start making sales. It's the legwork you do before trying to convince someone to buy that will ultimately determine the likelihood that they wíll make a purchase, which means building trust and authority as an important thought leader in your niche.

In other words, if you already have a huge number of fans who love the work you do and who hang off your every word, then you'll find it much easier to get them to buy from you in the future.

So how can you get to that point? Here are some important pointers to help guide the way

Choose a Niche That You're Passionate About

The first thing you need to do to start building trust and influence is to pick a niche that you're absolutely passionate about and that you truly love. This is really important because it is what is going to help you to demonstrate your knowledge. If you pick something you have no interest in, then not only is it going to come across in your lack of true enthusiasm, but you'll also struggle to bring anything genuinely new or useful to the subject.

Deliver High Quality

From there, you need to ensure that you are delivering consistent quality. Whether you write blog posts or make YouTube videos, your job is to ensure that every single thing that people read from you is truly interesting and engaging. That way, you will set a precedent for yourself to assume that all your future work will be as high quality.

Let Them Get to Know You

You don't have to have a personal brand to build trust but it certainly will help. Let your audience feel as though they're getting to know you and you'll find that they are more likely to consider you almost as a friend. And we trust our friends! Social media is great for this.

Invest in Production Values

Thinking of making your own logo in MS Paint? Think again! A highly polished website with professional looking videos will be much more likely to inspire sales versus something that looks like it was cobbled together in your Mum's basement. Invest in yourself with some high-quality production.

Written by Yola Bastos Co-Founder Women Flix 

 yolabastos@womenflix.org 

https://ift.tt/3aCfcOE 

 Women Flix, Supporting Women all the way to Success! 

Women Flix Limited, a company limited by guarantee, was incorporated in England and Wales (company no. 13047578 ).