Today I decided that I will write ... Write about myself, About what I do, About what I would like to have done, and about what I never end up doing ... Simply, About me, because I am so ... And today I feel like writing ...
26 August 2021
3 Mistakes to Avoid In Your Daily Affirmation Practice
22 June 2021
Best Types Of Facebook Content
What Are The Best Types Of Facebook Content?
The correct answer to this question will always be “whatever your audience wants” but that would mean that this article would be very short so we will give you some useful pointers here. The type of content that you post on Facebook will certainly affect your engagement rates and the traffic that you get from the platform.
- Your Facebook Page
Before we get into the different types of content that get the best results let’s talk about your Facebook Page. You need to make this as attractive as possible to your audience and this means that your cover photo needs to be good and so does your intro and the other components.
Pay careful attention to your cover photo. If this is of poor quality or looks like a 5-year-old created it then this will certainly put users off. Nobody is going to look at any of your content if your Facebook Page sucks.
- High-Quality Image
Facebook is a very visual medium. Users want to see good images that inform and entertain them. Don’t just get a lot of stock photos and use these. Take photographs of yourself and other people in your business.
Images with captions on them are good for getting clicks through to your website. You do not need to be a Photoshop genius to create striking captions for your images. You can use free online tools such as Canva.com to add good looking captions for free.
Try to use images that are related to your niche. If you own a restaurant, for example, post images of your best dishes and the décor of your establishment. Take pictures of your kitchen and the people that work in it.
Get busy with your camera and take as many interesting photographs as you can. People share a lot of photographs on Facebook so you need to do the same. Humorous images work well as do pictures of beauty.
- Use Native Video
Did you know that each day on Facebook users views over 8 billion videos? This shouldn’t surprise you as the video is really popular these days with sites like YouTube.com keeping people informed and entertained all of the time.
It is natural for you to create videos about your business and upload them to YouTube because it is the largest video platform. But if you just add links to YouTube videos in your Facebook posts you will miss out on a lot of potential views.
We recommend that you create videos just for Facebook and upload these natively to the platform. Facebook will always give native videos a higher priority than links to external video platforms.
Facebook users like native videos as well as they do not have to leave the social network to view them. Create square style videos especially for your Facebook posts. There are several online tools that will help you to do this. As most people use mobile devices to log in to Facebook, square videos just look a lot better in their news feeds.
- Short Posts are better
Make your Facebook posts as short as you can. Facebook users do not want to read a 1,000-word post. Provide some interesting facts about the long post on your website and let the user click through if they want to read more.
15 June 2021
Avoid These Facebook Mistakes
Avoid These Facebook Mistakes
If you want to drive the maximum amount of free traffic from Facebook then you need to avoid the mistakes that a lot of other marketers make. A lot of people have a tendency to just jump right in where Facebook is concerned and end up with no results or even having their accounts closed.
- Facebook is not an Advertising Platform
You cannot just set up a Facebook Page and then start advertising your offers. This will be seen as spam and your account could be closed very fast. Facebook is a social network so you need to follow the rules to get the best results.
Your first job is to connect with your audience. Provide value in your posts and offer some things for free. Getting your audience to know, like and trust you is the most important thing. It is OK to make some promotional posts but don’t do this all of the time. Facebook users will quickly lose interest in you if you are all about self-promotion.
People use Facebook to connect with their friends and family and have fun. They do not tend to use the platform to buy stuff. So you need to use the gentle art of persuasion to get them into your sales funnel. Provide them with value first and then tell them about what you have to offer.
- Don’t Use Clickbait
Facebook is clamping down hard on clickbait posts. A few years ago you could use clickbait to get lots of views to your posts but not anymore. A clickbait post is one that deliberately misleads the user and often has a high degree of sensationalism associated with it.
How would you feel if you read a post title that said something like “the real secret to making money online” and then you clicked through to the website only to find that it didn’t reveal the secret at all or expected you to pay for this information? You wouldn’t feel good about this would you, so don’t try these kinds of tactics on your audience.
Provide your users with helpful titles and descriptions in your posts so that they can make their mind up if they want to click through or not. Your audience will appreciate you doing this and so will Facebook. Avoid using misleading, exaggerated or sensational headlines. People will stop reading your posts if you do this.
Facebook doesn’t like users leaving its platform but it knows that this is inevitable. If a user clicks on your link and then comes straight back to Facebook then they will assume that something was wrong with the information that you provided on your website.
By telling your audience what to expect when they click through to your site it is more likely that they will spend more time there. Facebook sees this as a good thing and will reward you with greater reach for your posts.
- Optimize your Website
You do not want Facebook users to click through to your site and then have to wait for ages for your pages to load. Your website needs to be as fast as possible so fix any loading speed problems.
As most Facebook users have mobile devices they will not be impressed if your website is not optimized for mobile. There are many ways that you can fix this and you need to test it on your phone or use an online emulator.
The Connection Between Self-Care and Financial Empowerment for Women
Women are often faced with numerous challenges when it comes to achieving financial empowerment. However, one important aspect that is often...
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Women are often faced with numerous challenges when it comes to achieving financial empowerment. However, one important aspect that is often...
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O ano está a correr e Eu tranqüila a ver o natal a chegar ;-) Tenho tido Tudo e nada, tenho perdido e achado, tenho dormido e acordado .......