Creating Content Upgrades with PLR

Many online business owners that use PLR, edit it and publish it on their blogs. They spend a few days promoting it then they let that post die a quiet death and they move on. The problem is that while the post may be informative for the reader, it doesn’t invite them to go deeper.

That’s what a content upgrade is all about. It’s a way of building on the blog content so that visitors are invited to become subscribers who will (hopefully) go on to buy your product or services. 

But don’t freak out thinking that content upgrades have to be difficult. They’re easy to make. All you have to do is take the PLR you posted to your blog and turn it into an upgrade. Here’s how to do just that…

• Create a Checklist

You know that tutorial you posted to your blog? Summarize each step in just one sentence. Then paste these steps into your favourite word processing software. 

You can use the bullet point feature and select squares for an instant checklist. Now just save it as a PDF and you have a downloadable checklist to include with your tutorial. 

• Make a Worksheet

Take a PLR article and turn it into a worksheet. All you have to do is come up with 3-7 questions. For example, if your blog post is about overcoming fear, you may want the first question to be something like: “What were you afraid of as a child?” 

Keep asking questions until you help your readers work through their fears. When you’ve finished, save your questions as a PDF and you have a worksheet you can use as a free content upgrade.

• Design a Resource List

When it comes to creating a resource list, look at the tools or software mentioned in your PLR content. For example, if your PLR content is all about how to make beautiful graphics, it probably mentions websites like PicMonkey or Canva. 

All you need to do is open a document and copy every tool listed in your PLR. Be sure to add links where necessary so subscribers can find what they need easily. Save your list and upload it to your website as a simple content upgrade.  

• Turn Your Post into a PDF

Sometimes, visitors want to keep your post for future reference. This is especially common for tutorials, recipes, and lists. So, make it easy for visitors to access your content again by providing a PDF of your post.

This is a content upgrade that’s deliciously simple. As soon as your newest post goes live, visit a website like Printer Friendly. Once your conversion is finished, upload your PDF to your website and you have another content upgrade ready to go!

Content upgrades can be simple and easy to make. It just takes a few minutes and you can turn any post into a conversion machine.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

How to Make Your PLR Content Unique

 

Private label rights content is content you purchase to use for your business. It’s often much cheaper than hiring a ghostwriter and it’s faster than creating the content yourself. 

One of the drawbacks of PLR is that anybody can purchase it. But this doesn’t have to be a big deal for you. Instead, just take the PLR you’ve bought and customize it for your business by following these tips: 

• Change the Titles

The very first thing you want to do when using PLR is to change the title. When you search on Google, you can find millions of articles titled How to Choose the Right Lipstick Color or a subtle variation like Choosing the Right Lipstick for Your Skin Tone. 

Now Allure magazine could have used that same tired title. But instead, they opted to use the headline, The 10 Commandments of Lipstick. This title leaves readers curious. It makes them wonder if they know all ten of these lipstick rules, which causes them to click through to the website.

• Rewrite When Necessary 

If you're publishing the PLR content to your blog and you want to get organic search traffic, rewriting is a must. That’s because search engines love original content that’s entertaining and informative. In this case, think of the PLR you buy as a starting point and make it your own.

But when you’re using PLR in other cases, you don’t have to rewrite every word of the content you purchased. If you’re using PLR in your autoresponder or as an opt-in report, just lightly edit it with references to your target market. 

You’ll also want to add in your own opinions and stories to make the content unique to your community. Doing this establishes you as a thought leader in your niche.

• Add a Call to Action

PLR content will often lack a call to action at the end. That’s because the PLR seller doesn’t know exactly what you’re focused on in your business right now. So it’s your job to add CTAs to the content you’ve purchased.

Think about where your readers are in terms of your funnel. If this is content that’s on your blog, then you want to include a call to action that invites visitors to become subscribers. If it’s a free report that you’re giving to subscribers, your call to action might be recommending they buy a product or service from you. Regardless of what PLR you use, always add a CTA to encourage your community to go deeper into your funnel.

Making your PLR content unique is important but it doesn’t have to be time-consuming. You only need to spend 15-20 minutes editing the content before you share it with your community.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

3 Surprising Facts about PLR Content

3 Surprising Facts about PLR Content

Lily built a thriving coaching business. She loved serving her clients but she wanted to expand to offer more services like group coaching without increasing her workload. Veronica, Lily’s friend, told her about private label rights content or PLR.

“It’s content that a writer or marketer creates and sells to their customers. With private label rights, you can use the content as you and post it online as if you wrote it.” Veronica went on to explain, “You’re free to edit or change the content if you like. You can even add your own thoughts and opinions if you want to.” 

If you’re like Lily and you’re new to the world of PLR content, here are three surprising facts you should know about it…

• Fact #1: It isn’t stealing to use PLR content.

Stealing content is finding an article online and copying the whole thing to your own website. It doesn’t matter if you credit the author or not. If you take more than a paragraph or two, you’ve violated copyright law because you didn’t have the right to copy that material.

With PLR content, the seller is giving you the right to copy their material. Most PLR providers even allow you to change the content if there’s a point you disagree with or if you want to add your own opinion to the work. 

• Fact #2: It isn’t unethical to use PLR content.

PLR content is usually created by a ghostwriter. Ghostwriters create content with the knowledge that their name will not go on the content. They know this upfront and they don’t mind. In fact, many ghostwriters enjoy what they do because they get the chance to educate and inform readers while writing on a variety of topics.

PLR content is also used by many different types of businesses. For example, politicians rarely write their own speeches.  Most athletes don’t write their own autobiographies, choosing instead to work with ghostwriters. 

It’s perfectly ethical to use PLR content to serve your community and it’s one of the fastest ways to grow your business.

• Fact #3: People you respect are using PLR, you just don't know it.

Thousands of online business owners use PLR to power their businesses. It’s how they’re able to produce so many blog posts, podcast episodes, Facebook Live videos, and more. 

The simple truth is trying to create all of your content on your own can be exhausting. But PLR is an affordable solution that’s easy to customize for your community with just a few subtle tweaks.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

10 Ways to RePurpose Private Label Content

Private Label Rights refers to a type of license that you can purchase along with a product that will give you the right to sell a product with no limitations. This often refers to digital products and allows you to buy something like an ebook or an online course and then sell it to others. 

But thatís, not even the best part. The best part is that you can also edit a PLR product to your heartís content, thereby helping it to better fit your branding and your message, or altering it to add value.

What this also means is that youíre free to re-use the content in other ways too. 

For example:

Make a Video

You can create a slideshow using the content from an ebook or read it out and thereby ëperformí said content.

Make a Podcast

Likewise, you can perform the content without any visuals to accompany it and that way makes an audiobook or a series of podcast episodes.

Make a Larger Book/Package

Want to offer even more value than you already are? Then how about combining content from multiple Ebooks into an ultimate package of some sort. This way, you can give someone a truly comprehensive experience that will be worth more than the asking price of each book individually.

Make Multiple Shorter Ebooks

A clever way to charge more for your ebooks is potentially to separate them into multiple shorter books. This way you can create a series, with each one encouraging your visitors to read the rest.

Make a Short Report

A report is normally a short PDF that provides information on a particular topic or subject matter. If you can take a single chapter from your book or a forward, then this can be used as an incentive to collect more downloads.

Make a Memberís Site

Or why not take your ebook entirely apart and seal it behind a pay-wall? This way, you can sell access to a repository of information.

Make a Real Book

Using Lulu or Amazon, you can self-publish your ebook and start selling it as a real, hard-copy tome!

Make a Kindle Book

Or how about uploading it to Kindle and selling it through the Kindle store?

Make Emails

Email marketing is an incredibly powerful form of marketing and by breaking your ebook down into chapters, it will lend itself perfectly to becoming an ezine.

Make an App

If youíre feeling really ambitious, then you could even turn your ebook into an app!

Written by Yola Bastos Co-Founder Women Flix yolabastos@womenflix.org https://linktr.ee/yolatvbastos Women Flix, Supporting Women all the way to Success! Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ).

5 Ways to Customize a Private Label Ebook to Make it Your Own

One of the best things about a PLR ebook is the way that it allows you to make changes and edits to your heartís content. This is now your creation and itís up to you what you want to do with it to all extents and purposes.

So, the only question that remains isÖ what do you want to do with it?

Give it a New Title

Changing the title of your ebook is a good way to prevent people from seeing the same product being marketed over and over again on different sites. At the same time, changing the title of an ebook can subtly change the way that readers will interpret the content within. You can that way slightly alter the target demographic, or subtly alter the way that readers will interpret the book.

Reword the Content

Changing the title will change the way that people interpret your content slightly. Changing the content itself though will of course have a much bigger impact. This way you can change the voice to better suit your own, you can add or remove sections, you can alter conclusionsÖ you could even throw in a few affiliate links or plugs for your other products.

Add More Content

A simple way to add more value to an ebook youíre selling is simply to write a few more pages or even to add more content from another PLR product you own. Why not combine several into one ëmegaí book?

Get the Cover Redesigned

One step further than changing the title of your ebook is to change the cover entirely. You should find this relatively simple, as most PLR product sellers will include Photoshop files for you to edit as you please. Otherwise, you could always outsource this process to someone from Fiverr and have it redesigned from the ground up.

Add Your Branding

One big reason to redesign the cover in the first place is so that you can create better synergy with the rest of your branding. The aim here is to create a single cohesive design and message that will run through all of your different products and services. This helps people better understand what your brand is all about and build the kind of trust you need to make sure they want to buy subsequent products that you sell. Itís always important to think about the long game!

Written by Yola Bastos Co-Founder Women Flix 

 yolabastos@womenflix.org 

https://linktr.ee/yolatvbastos 

 Women Flix, Supporting Women all the way to Success! 

 Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ).

4 Tricks to Help You Improve Your PLR (Private Label Rights) Reselling Business

Selling PLR (Private Label Rights) products is one of the simplest businesses to get started with. You are simply buying a product and then selling it on to a large audience and best of all is that a lot of the marketing material you’ll use is already made for you! This is a ‘copy and pastes’ business model and it’s almost foolproof!

But while that’s true, it’s also true that there are many things you can do to make your business more successful and increase sales. In this guide, we’ll look at four powerful methods you can use to do that and to start selling more items.

Sell a Physical Copy

Did you know that sites like LuLu and Amazon’s Self Publishing platform allow you to turn digital books into real hard-copy books? These sites use something called ‘PoD’ which stands for ‘Print On Demand’. That means that copies are made only when books are ordered, in turn meaning you won’t cost yourself anything if you don’t make sales. But being able to offer a physical version of your book will help it appeal to more people and it will be useful for your marketing.

Make a Video

You can sell your books through a sales page or through email marketing, but why not take it one step further by making a video? Videos are fantastic for conveying emotion as well as for grabbing attention and if you add a video that autoplay at the top of your sales page, then you’ll find that a lot more people stick around for longer.

Add a Special Offer

Special offers are great for encouraging more sales and convincing people who otherwise might have missed the boat to change their minds and make a purchase. Consider offering a two-for-one package, or giving money off for a limited time only.

Offer a Money-Back Guarantee

One of the biggest challenges you’ll have when getting your visitors to turn into customers is getting them to take the leap to buy for the first time. To do this, you need to overcome their fear of risk among other things. One way to do that is to offer a money-back guarantee. You might be worried that everyone will start returning their products as a result but don’t worry – people don’t tend to take advantage of these offers and anyway, you won’t lose anything if they do!

Written by Yola Bastos Co-Founder Women Flix 

 yolabastos@womenflix.org 

https://linktr.ee/yolatvbastos 

 Women Flix, Supporting Women all the way to Success! 

 Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ).

Increasing Engagement With Facebook Part 2

Ways To Increase Your Facebook Engagement Part 2

This is the second article about increasing your engagement levels on Facebook to receive more free traffic. By following the advice below, you will increase your chances of receiving more comments, likes and shares which will help to generate more free traffic.

1. Create Shorter Posts

Long posts are not a good thing on Facebook. Most users will scroll through their news feeds until they find something that piques their interest. If they see a very long and wordy post then they are likely to skip past this very quickly.

You also need to take into account that the user is very likely to be using a mobile device. Reading a long post on a phone is not a good experience so you will lose people if you do this. 

It is possible for you to attract the attention of your audience with just a single sentence. The idea is that you want to tell them something interesting and then give them the option to read the full story on your website.

Why not just ask your audience a question? People naturally respond to questions. Or post an image with an intriguing caption on it that will make users curious. You can quote some interesting statistics and persuade the user to click through to the article on your website for the full story. Just keep your posts short.

2. Ask a Question

It is easier to get more engagement if you ask your audience a question. When you ask the right question users will feel compelled to answer. Make it as easy as possible for people to respond to your questions. Create a numbered list and ask your audience to respond by just typing in the appropriate number.

When people are using Facebook they don’t want to work hard. Don’t ask questions and expect your audience to provide a very detailed answer as most of them won’t. For example, you could ask them what subject they would like you to post about next and then give them numbered choices.

Use these questions to increase your engagement:

• Why do you like…?
• How do you…?
• What is your favourite…?
• Do you agree that…?
• Do you need help with…?

Just think that all Facebook users are very lazy (this may not be true but when you make something easy for users you will get a better response). Put some thought into your questions so that you get the information that you need.

3. Use Facebook Stories

Few marketers use Facebook Stories. This is probably because it takes more time and effort to create them. But the good thing about stories is that they appear at the top of user news feeds just like they do on Instagram. This is really good exposure.

Facebook users like stories. When you post some good stories you will warm up your audience to want to see more of your content. Some of them will look at previous posts on your Facebook Page that they hadn’t read before.

There are a number of examples where Facebook users have shown more interest in a business after reading their stories. They are powerful so work out how you can create good stories and add them as often as you can.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Generate Free Traffic With Your Own Facebook Group

Get Free Traffic From Facebook Groups

Having your own Facebook Group is a great way to generate free traffic. You are in control when you have your own group and it is a great way to increase your authority and influence group members. But you need to set up your group in the right way and keep your members happy.

• Go for a Closed Group

There are three options for your group when you open it which are:

1. Open
2. Closed
3. Secret

An open group means that anyone can join without applying to become a member. This sounds great but unfortunately, open groups are more likely to be targeted by spammers so we do not recommend this. 

With a closed group, a Facebook user has to make a request to you as the group owner to become a member. This is much better as you are in control of who joins. Closed groups are also searchable.

A secret group cannot be found using a Facebook search. We do not recommend that you go for this arrangement. 

• Setting Up your Group

Give your group a name based on your best keyword. Remember that you want users to find your group using search so this is the best strategy. If your niche is weight loss then you could call your group “The Weight Loss Winners Group” or something like this.

You can add tags to your group to help identify it in a search so be sure to use other related keywords here. Next, you want to add a striking cover photo for your group. This needs to be a related image with a strong message such as “Learn how to lose weight and keep it off”.

We recommend that you include a photo of yourself as well. It is important that other members know, like and trust you as that is the way that you will exert the most influence over them.

Write a good group description that highlights the benefits to members. If someone is checking out your group to see if they should join they will see the description. So make this the best it can be so that you accrue the maximum amount of members.

• Your Pinned Post

A “pinned post” will remain at the top of the group all of the time. When new members join it will be the first thing that they see. Make sure that you welcome all of your members in this post. Tell members that the best content about the niche will be in this group.

We recommend that you add a native video in your pinned post as well. This video will be you talking about the advantages of joining the group and what it will do for them. Don’t be shy – get in front of the camera and sell your group!

• Group Content

You want to actively encourage members to post in the group. Take the lead and post some valuable content yourself. A group that has all of the content posted by the owner looks strange so do everything you can to encourage member participation.

Create posts that answer the questions that your members have. This will help establish you as a true expert and increase your influence. Provide part answers in group posts and provide links to your website where they will find the full answers.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Creating Shareable Content For Facebook

How To Create Content That Users Will Share On Facebook  

You want to get as many shares for your content as possible to generate free traffic from Facebook. It is also a great way to extend your reach as people will share your content with their friends.

Follow the advice below and you will maximize your chances of your content being shared. Assuming that most Facebook users have around 200 friends, then even a low response of 1% will work wonders for your traffic. Remember that these people have friends as well.

• Use Emotion in your Posts

There will always be a lot of competition in a Facebook users news feed so you want tour post to stand out. A compelling title is essential, as is using emotion in the post so that you fire up the user which will encourage them to share it with their friends.

You can use a number of emotional triggers in your posts such as:

• Fear
• Anxiety
• Outrage
• Humour

The more that you can stir the emotions, the more likely it is that your post will get shared.

• Make your Call to Action Strong

You need to make it really clear what you want the user to do in your post. Don’t assume that they will know what to do because they won’t. If you want users to share your post then make this clear to them. Ask them to think about the friends that they have who would benefit from reading the post. 

• Good Images get more Shares

Facebook is a visual platform so add images to your posts. Don’t just use stock photos as a lot of other marketers do. Striking images that have good captions are the best for sharing. You can easily add a caption to your image by using a free online graphics service such as Canva.com.

Using related images is important. Let’s say that your post is about motivation – you could use an image of a person winning a race for example and add a caption such as “You can win your race too”.

• Posts that feature other People

When you create posts that include others you will increase the likelihood of them being shared. A good example of this is an interview with an expert in your niche. You can create a small sample of the interview for the Facebook post and then link to your website for the full interview.

Make it your business to know who the people are in your niche that your audience really respects. Find them and follow them and make a contribution to their page by adding a useful comment. Invite them to participate in an interview with you. Most people will accept your invitation.

Another good “people” orientated post is the “roundup”. This is where a number of niche influencers have contributed to an article on your website. You can mention their names in your Facebook post and then provide a link to your article.

• Freebies and Giveaways

If you create a post where you are giving away something valuable for free then this should get shared a lot. People love to get good stuff for free and they will also enjoy telling their friends about it. 

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Best Types Of Facebook Content

 

What Are The Best Types Of Facebook Content?

The correct answer to this question will always be “whatever your audience wants” but that would mean that this article would be very short so we will give you some useful pointers here. The type of content that you post on Facebook will certainly affect your engagement rates and the traffic that you get from the platform.

• Your Facebook Page

Before we get into the different types of content that get the best results let’s talk about your Facebook Page. You need to make this as attractive as possible to your audience and this means that your cover photo needs to be good and so does your intro and the other components.

Pay careful attention to your cover photo. If this is of poor quality or looks like a 5-year-old created it then this will certainly put users off. Nobody is going to look at any of your content if your Facebook Page sucks.

• High-Quality Image

Facebook is a very visual medium. Users want to see good images that inform and entertain them. Don’t just get a lot of stock photos and use these. Take photographs of yourself and other people in your business.

Images with captions on them are good for getting clicks through to your website. You do not need to be a Photoshop genius to create striking captions for your images. You can use free online tools such as Canva.com to add good looking captions for free.

Try to use images that are related to your niche. If you own a restaurant, for example, post images of your best dishes and the décor of your establishment. Take pictures of your kitchen and the people that work in it.

Get busy with your camera and take as many interesting photographs as you can. People share a lot of photographs on Facebook so you need to do the same. Humorous images work well as do pictures of beauty.

• Use Native Video

Did you know that each day on Facebook users views over 8 billion videos? This shouldn’t surprise you as the video is really popular these days with sites like YouTube.com keeping people informed and entertained all of the time.

It is natural for you to create videos about your business and upload them to YouTube because it is the largest video platform. But if you just add links to YouTube videos in your Facebook posts you will miss out on a lot of potential views.

We recommend that you create videos just for Facebook and upload these natively to the platform. Facebook will always give native videos a higher priority than links to external video platforms.

Facebook users like native videos as well as they do not have to leave the social network to view them. Create square style videos especially for your Facebook posts. There are several online tools that will help you to do this. As most people use mobile devices to log in to Facebook, square videos just look a lot better in their news feeds.

• Short Posts are better

Make your Facebook posts as short as you can. Facebook users do not want to read a 1,000-word post. Provide some interesting facts about the long post on your website and let the user click through if they want to read more.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/yolatvbastos  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ).