3 Fun Ways to Use PLR

When it comes to building your mailing list, there’s one secret weapon you should definitely be using: PLR content. Private label rights content is an ethical tool that’s easy to implement. Try using it in one of these three ways and watch what happens to your list…

• Launch Multiple Opt-Ins

Opt-in gifts are like dangling carrots. They offer something the reader wants and motivates him or her to go deeper into your sales funnel. But having just one isn’t enough. If you really want to grow your mailing list, you need multiple gifts sprinkled throughout your website.

Having multiple opt-ins is especially important if you have several customer avatars. For example, you’re a business coach that helps women create recurring income. Customer avatar #1 is a service provider who’s looking for more passive income opportunities. She might like an opt-in gift about how to add more affiliate marketing to her business. 

Customer avatar #2 is a stay at home mom who wants to make recurring income by writing books. Your opt-in gift might be a guide to self-publishing for new writers. 

You’re helping these women discover recurring income but you’re also tailoring your opt-in gifts to meet the unique needs of each one.

• Come Up with Blog Content + Upgrades

If you already have a few pieces of content that you want to use as opt-in gifts then you can find PLR on these topics to post on your blog. For example, maybe you wrote a short report on how to get started with self-publishing.

Then you’d want to find and purchase some PLR on the topic of Kindle publishing. Rewrite this PLR content and post it to your blog then add a strong call to action inviting visitors to sign up for your short report. 

• Funnel Traffic to Your Opt-In Page

Another way to use PLR content to grow your mailing list is to break down into social media posts. Look over a PLR article or blog post and take 5 sentences from it. Use those sentences as text updates on social media and link to your opt-in page.

If the PLR seller included images, you can use those too. First, brand them by your adding your logo or website name to them. Then upload them to social media sites. Link your followers to your blog posts to encourage sign-ups. 

PLR content can help you grow your list quickly and easily. This gives you more time to spend growing your community.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

How to Make Your PLR Content Unique

 

Private label rights content is content you purchase to use for your business. It’s often much cheaper than hiring a ghostwriter and it’s faster than creating the content yourself. 

One of the drawbacks of PLR is that anybody can purchase it. But this doesn’t have to be a big deal for you. Instead, just take the PLR you’ve bought and customize it for your business by following these tips: 

• Change the Titles

The very first thing you want to do when using PLR is to change the title. When you search on Google, you can find millions of articles titled How to Choose the Right Lipstick Color or a subtle variation like Choosing the Right Lipstick for Your Skin Tone. 

Now Allure magazine could have used that same tired title. But instead, they opted to use the headline, The 10 Commandments of Lipstick. This title leaves readers curious. It makes them wonder if they know all ten of these lipstick rules, which causes them to click through to the website.

• Rewrite When Necessary 

If you're publishing the PLR content to your blog and you want to get organic search traffic, rewriting is a must. That’s because search engines love original content that’s entertaining and informative. In this case, think of the PLR you buy as a starting point and make it your own.

But when you’re using PLR in other cases, you don’t have to rewrite every word of the content you purchased. If you’re using PLR in your autoresponder or as an opt-in report, just lightly edit it with references to your target market. 

You’ll also want to add in your own opinions and stories to make the content unique to your community. Doing this establishes you as a thought leader in your niche.

• Add a Call to Action

PLR content will often lack a call to action at the end. That’s because the PLR seller doesn’t know exactly what you’re focused on in your business right now. So it’s your job to add CTAs to the content you’ve purchased.

Think about where your readers are in terms of your funnel. If this is content that’s on your blog, then you want to include a call to action that invites visitors to become subscribers. If it’s a free report that you’re giving to subscribers, your call to action might be recommending they buy a product or service from you. Regardless of what PLR you use, always add a CTA to encourage your community to go deeper into your funnel.

Making your PLR content unique is important but it doesn’t have to be time-consuming. You only need to spend 15-20 minutes editing the content before you share it with your community.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

3 Surprising Facts about PLR Content

3 Surprising Facts about PLR Content

Lily built a thriving coaching business. She loved serving her clients but she wanted to expand to offer more services like group coaching without increasing her workload. Veronica, Lily’s friend, told her about private label rights content or PLR.

“It’s content that a writer or marketer creates and sells to their customers. With private label rights, you can use the content as you and post it online as if you wrote it.” Veronica went on to explain, “You’re free to edit or change the content if you like. You can even add your own thoughts and opinions if you want to.” 

If you’re like Lily and you’re new to the world of PLR content, here are three surprising facts you should know about it…

• Fact #1: It isn’t stealing to use PLR content.

Stealing content is finding an article online and copying the whole thing to your own website. It doesn’t matter if you credit the author or not. If you take more than a paragraph or two, you’ve violated copyright law because you didn’t have the right to copy that material.

With PLR content, the seller is giving you the right to copy their material. Most PLR providers even allow you to change the content if there’s a point you disagree with or if you want to add your own opinion to the work. 

• Fact #2: It isn’t unethical to use PLR content.

PLR content is usually created by a ghostwriter. Ghostwriters create content with the knowledge that their name will not go on the content. They know this upfront and they don’t mind. In fact, many ghostwriters enjoy what they do because they get the chance to educate and inform readers while writing on a variety of topics.

PLR content is also used by many different types of businesses. For example, politicians rarely write their own speeches.  Most athletes don’t write their own autobiographies, choosing instead to work with ghostwriters. 

It’s perfectly ethical to use PLR content to serve your community and it’s one of the fastest ways to grow your business.

• Fact #3: People you respect are using PLR, you just don't know it.

Thousands of online business owners use PLR to power their businesses. It’s how they’re able to produce so many blog posts, podcast episodes, Facebook Live videos, and more. 

The simple truth is trying to create all of your content on your own can be exhausting. But PLR is an affordable solution that’s easy to customize for your community with just a few subtle tweaks.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Questions to Ask

Questions to Ask When Choosing a PLR Product

When you choose a PLR product you are choosing a product that you can sell in order to make money. Thus, you want to ensure that it has the potential to shift as many units as possible so that you can maximize your turnover, revenue and profits.

More to the point though, you're also selecting a product that is going to be representing you and your brand. This is going to be a product that you market as something you made and if itís anything less than brilliant, then youíll risk damaging your reputation and your brand.

With all that in mind then, read on and weíll take a look at some of the crucial checks you need to make before settling on a PLR product.

What's the Niche?

First, you need to ensure that the niche is something that youíre happy to associate with and that you have some basic interest/knowledge in. If itís something that you know well, youíll find it much easier to promote it. Better yet, if itís a niche that you already have an audience in, then youíll have a ready-made audience you can sell it to!

Who is the Target Audience?

Once you know the niche, you can then start to ask who the target audience is. Ideally, you want an audience that is easy to reach and that is likely to be willing to spend money on PLR products!

What Extras Does it Come With?

A high-quality PLR product should come with a host of free extras that can help you to sell more copies. These will traditionally include marketing materials such as sales pages and emails you can send out but as well as that, they will also often include bonus materials such as mind maps and cheat sheets. The more extras, the more value you're getting and the more value you can pass on to your customers.

Questions to Ask When Choosing a PLR Product

How is it Selling Currently?

Depending on the seller, you might be able to access data regarding current sales. This will give you an idea as to how many books are being sold right now, which in turn demonstrates the kind of success that you are at least capable of having with an ebook.

Is it Well Written?

This is one of the most important considerations of all: how the book is written. If the book is written in pidgin English, then youíll damage your brand and upset your customers if you sell it at full price.

Written by Yola Bastos Co-Founder Women Flix 

 yolabastos@womenflix.org 

https://linktr.ee/yolatvbastos 

 Women Flix, Supporting Women all the way to Success! Women Flix Limited, a company limited by guarantee, was incorporated in England and Wales (company no. 13047578 ).