Marketing Tips for Women Entrepreneurs

Are you a female entrepreneur searching for new ways to market your new business? If so, there are many great ways to do so. Even better, the suggestions mentioned here are very affordable. Remember, unless you're lucky enough to have an unlimited supply of capital, it's always best to go easy on your finances in the beginning.

Always Have a Plan

No matter what kind of small business you're in charge of, it's always best to have a plan before you put things into action. This is true of every aspect of running your business. You may want to keep an audio recorder or small notebook with you, or find a note keeping app for your smartphone. Once you have a plan laid out, stick to it to the best of your abilities.

Set Optimistic Goals

In order to get work done effectively, it’s best to establish goals that you can work to achieve throughout the day, week, or month. These goals should be things that are attainable. Otherwise you're just setting yourself up for failure. However, they should also be optimistic and challenging goals that will encourage you to push yourself in order to be as effective as possible.

Know Your Target Market

Research into your target market, before you even open your doors to the public, is crucial to your marketing plan. The more specific you can get, by drilling down categories, the better. Not only do you need to know things like age, gender and income bracket, you also need to know what motivates your ideal client or customer to buy.

Build a Strong Portfolio

As the owner of the business, the way that you present yourself is often the first impression that potential clients or customers get of your organization. Make sure to always have a resume or portfolio available so that your future business associates can see all the hard work that you've done in the past. If they're impressed with how you represent yourself as a person, it's much more likely that they’ll want to do business with you.

Form a Network

It can be difficult to market your product or business on your own. Fortunately, social networking makes it easy for just about anybody to reach out to potential clients. Make sure that your business has a strong web presence, and establish pages for it on social media sites.

But, social media isn't the only way to establish a network of clients and business associates. Whenever your business works with another company, be sure to establish a relationship between the two of you.

Keep Searching for New Opportunities

Never pass up an opportunity to market yourself or your business to others. Make sure that you always have your business card with you in case you run across someone in your personal life that you want to form a connection with in your professional life. You never know where you might meet your next customer.

These are just a few marketing tips for women entrepreneurs. Realistically, this is just the beginning. Obviously, you don't have to try all these things at once. Trying one or two at a time is usually the better way to go.

Written by Yola Bastos Co-Founder of Women Flix  and Founder of Beautifly Digital

https://msha.ke/yolabastos/

Women Flix empowers financial freedom for women worldwide. 

Women Flix Limited, is a company limited by guarantee, was incorporated in England and Wales (company no. 13047578 ).

Generate Free Traffic With Your Own Facebook Group

Get Free Traffic From Facebook Groups

Having your own Facebook Group is a great way to generate free traffic. You are in control when you have your own group and it is a great way to increase your authority and influence group members. But you need to set up your group in the right way and keep your members happy.

• Go for a Closed Group

There are three options for your group when you open it which are:

1. Open
2. Closed
3. Secret

An open group means that anyone can join without applying to become a member. This sounds great but unfortunately, open groups are more likely to be targeted by spammers so we do not recommend this. 

With a closed group, a Facebook user has to make a request to you as the group owner to become a member. This is much better as you are in control of who joins. Closed groups are also searchable.

A secret group cannot be found using a Facebook search. We do not recommend that you go for this arrangement. 

• Setting Up your Group

Give your group a name based on your best keyword. Remember that you want users to find your group using search so this is the best strategy. If your niche is weight loss then you could call your group “The Weight Loss Winners Group” or something like this.

You can add tags to your group to help identify it in a search so be sure to use other related keywords here. Next, you want to add a striking cover photo for your group. This needs to be a related image with a strong message such as “Learn how to lose weight and keep it off”.

We recommend that you include a photo of yourself as well. It is important that other members know, like and trust you as that is the way that you will exert the most influence over them.

Write a good group description that highlights the benefits to members. If someone is checking out your group to see if they should join they will see the description. So make this the best it can be so that you accrue the maximum amount of members.

• Your Pinned Post

A “pinned post” will remain at the top of the group all of the time. When new members join it will be the first thing that they see. Make sure that you welcome all of your members in this post. Tell members that the best content about the niche will be in this group.

We recommend that you add a native video in your pinned post as well. This video will be you talking about the advantages of joining the group and what it will do for them. Don’t be shy – get in front of the camera and sell your group!

• Group Content

You want to actively encourage members to post in the group. Take the lead and post some valuable content yourself. A group that has all of the content posted by the owner looks strange so do everything you can to encourage member participation.

Create posts that answer the questions that your members have. This will help establish you as a true expert and increase your influence. Provide part answers in group posts and provide links to your website where they will find the full answers.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Creating Shareable Content For Facebook

How To Create Content That Users Will Share On Facebook  

You want to get as many shares for your content as possible to generate free traffic from Facebook. It is also a great way to extend your reach as people will share your content with their friends.

Follow the advice below and you will maximize your chances of your content being shared. Assuming that most Facebook users have around 200 friends, then even a low response of 1% will work wonders for your traffic. Remember that these people have friends as well.

• Use Emotion in your Posts

There will always be a lot of competition in a Facebook users news feed so you want tour post to stand out. A compelling title is essential, as is using emotion in the post so that you fire up the user which will encourage them to share it with their friends.

You can use a number of emotional triggers in your posts such as:

• Fear
• Anxiety
• Outrage
• Humour

The more that you can stir the emotions, the more likely it is that your post will get shared.

• Make your Call to Action Strong

You need to make it really clear what you want the user to do in your post. Don’t assume that they will know what to do because they won’t. If you want users to share your post then make this clear to them. Ask them to think about the friends that they have who would benefit from reading the post. 

• Good Images get more Shares

Facebook is a visual platform so add images to your posts. Don’t just use stock photos as a lot of other marketers do. Striking images that have good captions are the best for sharing. You can easily add a caption to your image by using a free online graphics service such as Canva.com.

Using related images is important. Let’s say that your post is about motivation – you could use an image of a person winning a race for example and add a caption such as “You can win your race too”.

• Posts that feature other People

When you create posts that include others you will increase the likelihood of them being shared. A good example of this is an interview with an expert in your niche. You can create a small sample of the interview for the Facebook post and then link to your website for the full interview.

Make it your business to know who the people are in your niche that your audience really respects. Find them and follow them and make a contribution to their page by adding a useful comment. Invite them to participate in an interview with you. Most people will accept your invitation.

Another good “people” orientated post is the “roundup”. This is where a number of niche influencers have contributed to an article on your website. You can mention their names in your Facebook post and then provide a link to your article.

• Freebies and Giveaways

If you create a post where you are giving away something valuable for free then this should get shared a lot. People love to get good stuff for free and they will also enjoy telling their friends about it. 

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Best Types Of Facebook Content

 

What Are The Best Types Of Facebook Content?

The correct answer to this question will always be “whatever your audience wants” but that would mean that this article would be very short so we will give you some useful pointers here. The type of content that you post on Facebook will certainly affect your engagement rates and the traffic that you get from the platform.

• Your Facebook Page

Before we get into the different types of content that get the best results let’s talk about your Facebook Page. You need to make this as attractive as possible to your audience and this means that your cover photo needs to be good and so does your intro and the other components.

Pay careful attention to your cover photo. If this is of poor quality or looks like a 5-year-old created it then this will certainly put users off. Nobody is going to look at any of your content if your Facebook Page sucks.

• High-Quality Image

Facebook is a very visual medium. Users want to see good images that inform and entertain them. Don’t just get a lot of stock photos and use these. Take photographs of yourself and other people in your business.

Images with captions on them are good for getting clicks through to your website. You do not need to be a Photoshop genius to create striking captions for your images. You can use free online tools such as Canva.com to add good looking captions for free.

Try to use images that are related to your niche. If you own a restaurant, for example, post images of your best dishes and the décor of your establishment. Take pictures of your kitchen and the people that work in it.

Get busy with your camera and take as many interesting photographs as you can. People share a lot of photographs on Facebook so you need to do the same. Humorous images work well as do pictures of beauty.

• Use Native Video

Did you know that each day on Facebook users views over 8 billion videos? This shouldn’t surprise you as the video is really popular these days with sites like YouTube.com keeping people informed and entertained all of the time.

It is natural for you to create videos about your business and upload them to YouTube because it is the largest video platform. But if you just add links to YouTube videos in your Facebook posts you will miss out on a lot of potential views.

We recommend that you create videos just for Facebook and upload these natively to the platform. Facebook will always give native videos a higher priority than links to external video platforms.

Facebook users like native videos as well as they do not have to leave the social network to view them. Create square style videos especially for your Facebook posts. There are several online tools that will help you to do this. As most people use mobile devices to log in to Facebook, square videos just look a lot better in their news feeds.

• Short Posts are better

Make your Facebook posts as short as you can. Facebook users do not want to read a 1,000-word post. Provide some interesting facts about the long post on your website and let the user click through if they want to read more.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/yolatvbastos  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Why Facebook Marketing

• How To Optimize Your Facebook Page For Free Traffic

You may well have seen Facebook Pages created by some of the most famous brands. The reason that these brands have these pages is that they work for them. So why not create a Facebook Page for your business to get more traffic to your offers? Here are some tips to get the most out of your Facebook Page.

• What is your Goal with Facebook?

Why have you decided to use Facebook for marketing and the generation of free traffic? You need to be clear about what you want to achieve and then create a plan to increase your followers and your engagement levels. How will you convert your Facebook audience into loyal customers?

We recommend that you set your goals for Facebook marketing before you create your Facebook Page and your content plan. Too many marketers just approach this in a haphazard way and are then disappointed with the results.

• Pay Attention to your Profile

It is very easy to set up a new Facebook Page and a lot of businesses fail to make use of all of the real estate that they have available for promotion. One area that is often neglected is the “About” tab which a lot of people will want to read. Make sure that you add a good description of you and your business here.

Be sure to fill out all of the sections on your Facebook Page. Add an appealing cover image to your profile and write a compelling description. Always add links to your website from your Facebook Page.

Your cover image is really important. It needs to sum up your business and contain text that explains why users should follow your page. Don’t make the mistake of using a stock photo here as a lot of marketers do.

Take photos of yourself and other members of your business and include these in your cover photo. It is essential that you get users to know, like and trust you and seeing your face is a good start. Don’t be shy here.

• Use Tabs on your Facebook Page

You have customizable tabs available with your Facebook Page so use these to make things easier for your audience. Set up different tabs to organize all of your important content. For example, if you have a freebie or giveaway then you can add a tab for this so that users can go straight to this.

• Add Links to your Website

Take every opportunity that you can to add links to your website. The intro of your Facebook Page is something that most users will read, so provide benefits to them of following you and also link to your site here. Use a good call to action here. 

You can also add a link to your site in your About tab. Tell people that they can learn much more about you and your business by clicking the link. Be sure to add links to your site in the Personal Information and Biography sections of your Facebook Page as well.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Why it’s Never too Late to be What You Always Wanted to Be

Many of us wanted to be amazing things when we were younger. Some of us wanted to be astronauts, some of us wanted to be rock stars and some of us wanted to be rock stars. Maybe you dreamed of owning your own business.

Then you reached your twenties and realized that achieving those dreams was harder than you thought and that you needed money faster. So you start working a regular job in the meantime. Then you reach 30 and have a spouse and kids. Then you reach 40 and realize you’re old and tired. And in short, you realize that you’re never going to be that thing you always wanted to be.

Dreams are for younger people, right?

• Why Dreams Get Easier, the Older You Get

This is certainly the stance taken by many people but in reality, the opposite should be true. As long as you hold on to those dreams, they actually often become more attainable the older you get.

Why? For starters, being older gives you more experience and means you’re going to have a better idea of how to go after what you want. Then there’s the fact that you’ll have had longer to accumulate useful assets. That includes money – you’ll have more funds to put behind you – but also other intangible and tangible assets such as property, contacts, a better CV etc.

And if you’re retired, or if your children have moved away from home, then you’ll have more time as well.

And if you combine all that with a savvy knowledge of how to leverage your age, there’s no reason that you can’t get things done even when you’re older.

• Some Examples…

Many people want to be actors for example but never get around to it when they’re younger. When you’re older, however, you have the option of applying to appear as an extra in films and to play bit parts. You have the time now to attend and the older you are, the more in-demand you’ll find you become for smaller roles. Build up a CV and who knows!

Or you could start a YouTube channel. Silver surfers make up a massive proportion of the web and there isn’t as much content there for them. You could make a fitness YouTube channel for over 50s for example and it would likely be a huge hit.

You’ll likewise have more time to write books and more time to pursue hobbies. And if you can’t become an astronaut (admittedly unlikely), then how about signing up for a Virgin Galactic flight? If you can’t be a football player, you could certainly maybe be a coach or join an older team.

And this post isn’t just for people in their 80s. It applies to those in their 40s too. Did you know that the average age for successful startup founders is 40? Did you know that you’re twice as likely to start a successful business at the age of 55 as you are at 20-34? 

Never give up. 

Written by Yola Bastos
yolabastos@womenflix.org
https://linktr.ee/yolatvbastos

Women Flix, Supporting Women all the way to Success!  
Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Top 5 Ways to Gain More Social Media Followers

 

If you own a small business, you are probably well aware of how important social media can be for increasing your bottom line. However, getting started on social media can be incredibly daunting. With all the different options and ways to gain followers, one can quickly become overwhelmed. Here are the top five ways your business can gain more social media followers and increase your bottom line.

1. Create Strong Profiles and Pages

The best way to start growing your audience on any of the social media platforms is to create strong profiles and pages for your accounts. You need to include branded cover photos as well as profile photos, and detailed descriptions of your business. 

2. Share Quality Content

As you begin your journey to gain more social media followers, you need to create and share high-quality, value-added content that your target audience will enjoy. This can include blog content, videos, podcasts, infographics, presentations, etc. This content can be created by you or by others.

3. Add Links

Not only do you want to be sure to include links to all your social media profiles on your business website, but you want to include your site link in all your social media profiles. It will also help to add links to your top social accounts in your email signature. Adding these links will help you to expand your reach and broaden your exposure.

4. Use friend-finding Features

Most of the social media networks provide ways for their users to connect with other people they know. As you first start to use social media to build your brand, you want to ask people you know to follow your account. By having them like and follow you on different platforms, you gain more exposure to a broader audience base.

5. Cross-Promote Your Social Accounts

If you already have a large audience on one of your social media accounts, why not use that to your advantage. Ask followers to connect with you on your other accounts. This can be as simple as sending out a tweet to your Twitter followers asking them if they are on Instagram, and if they are, asking them to follow you there as well. 

Growing your social media followers is easy to do but will take some time. The more effort you put into creating valuable content for your target audience the more followers you’ll gain. 

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

 

How to Market on Social Media and Gain More Followers

 

Using social media to grow your business, generate leads, and build your brand may seem like a monumental task. However, there are specific things that you can do to increase your chances of success. Whether you are just getting started with marketing your business on social media or have been active on sites like Twitter and Facebook for years, but haven't achieved much success, here are some proven techniques to help you gain more followers.  

• Create a Plan

If you don’t take the time to plan your social media marketing strategy, you will never achieve success. Don’t make the mistake of blindly jumping into social media without a solid plan. Your plan should consist of mini-plans for each of the social media platforms that you plan to use.  

• Post Consistently

Sending out a single tweet in a day isn’t going to cut it. While certain platforms like Snapchat and Instagram don't move as fast as Twitter and Facebook, it still is essential to develop a posting schedule and stick to it. If you aren’t publishing new content on a regular basis, your business will quickly be forgotten. 

• Post More Images

Photos have been shown to be the most popular kind of content for engagement on social media. They continue to be the most shared kind of post on Facebook. It’s not a coincidence that both Pinterest and Instagram have been able to gain a ton of traction over the last several years. It’s never been easier to add images to your social media posts with a vast array of free and low-cost tools to help. 

• Interact with Your Audience

Interacting with your audience on your social media channels can be a game-changer. The entire purpose of social media is to engage and socialize with others. This means it is imperative for you to interact on a regular basis with your audience. Engaging with your audience means replying to other people's posts, retweeting, adding people to Twitter lists, liking posts, and adding @mentions to your posts. It is essential for you to switch from one-way communication to two-way communication if you want to build your audience.

With these social media marketing tips, you’ll be well on your way to establishing your brand and building an engaging and valuable audience across all your social media channels. Some of the largest brands have found success with these tactics, and they can work for your business too. 

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

Top Tips for Improving Your Marketing Strategy on YouTube

 

When it comes to marketing your business on YouTube, there is only one golden rule that you need to follow, volume. As soon as you start increasing the number of videos that you upload, you will see an instant uptick in the number of views that your channel sees. Now, this doesn't mean you publish low-quality, videos that don't provide value to your audience. It means that you need to be consistent with posting high-quality content on a regular basis. Here are five other things you can do to improve the marketing strategy on YouTube drastically.

• Do Your Research

Before you can start publishing content, you have to get a firm grasp on the landscape. You need to take some time to look at the competition in your market and see what they are doing to succeed. As soon as you've got a good grasp on your competition, and you've got a good sense of the content they're publishing, you can start deciding on the content you're going to develop.

• Create Your Content Buckets

One of the best ways to become efficient with your YouTube marketing efforts is to divide and conquer. Your marketing strategy ultimately comes down to choosing a few key areas where you feel you can deliver some kind of value to your viewers, and then mass-producing content that falls into those larger buckets. Once you have your content buckets, you can start creating your videos.

• Be Consistent with Your Content

Without consistency, you’ll never be able to build a loyal audience. The best way to build consistency with your videos is to set the tone from the start, so your audience knows what to expect. Start by making an introduction video that explains the kind of content you’ll be creating and how often you’ll be publishing, and make sure you follow through. 

• Add Subtitles to Your Videos

One of the best tools that YouTube has integrated into their video upload capabilities is the ability for publishers to add subtitles to their content. While it may not seem like a big deal, most people watch videos on their phones with the sound turned off. Without this secondary option, people are going to skip right on by. Subtitles allow viewers to watch videos in any setting. 

With more people visiting YouTube in a year than Facebook, Twitter, and Instagram combined, it’s more important than ever for your business to start publishing online video content. With the right marketing strategy, you can begin to build a loyal audience and start to grow your business.    

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

3 Ways to Build a Loyal YouTube Audience

Since its launch in 2005, YouTube has become a mainstream social media platform with more than 2 billion unique viewers flocking to the site every day. Once a small niche market, online video has quickly moved into the mainstream and become a regular part of our media consumption. With online video viewing surpassing some of the largest television ratings, it can be difficult for small businesses to stand out in the sea of content. Here are three ways that you can increase your discovery rate and build a loyal audience on YouTube. 

• Create Meaningful Content

YouTube audiences are fickle, and they are always just a single click away from jumping over to the next video. So, while the saying, “content is king,” still holds true, the key to getting your videos discovered is to create content that will add value to your target audience. It doesn’t matter which creative format you use, be it interviews, how-tos, news-focused, or a scripted web series, you need to make sure they give people a reason to view and share your videos. 

• Brand and Package Consistently

The most significant challenge that everyone faces on YouTube is getting viewers to come back after they've viewed the original video. Having a viral hit is nothing more than short-term success. To get people to go back to your channel, you have to give them a reason to. This is why branding and packaging are so crucial. Your brand serves as a navigation marker in the sea of online videos. Creating content with a strong point of view will help define your brand. This will also help you position yourself as an expert in your industry. 

The packaging of your video is the branding that is expressed around your content. 

For this, you can include graphic intros or end cards that display your URL or YouTube channel name. 

This helps to reinforce your brand, so people don’t have to guess what they are watching. 

• Optimize Your Video

When it comes to being found online, it’s all about SEO. The same rules that apply to making your website or blog discoverable, apply to your online videos. YouTube has become the second largest search platform, so when people go to YouTube, they are often searching for something specific. Optimize your videos by creating clever titles and descriptions with relevant keywords. This will help viewers find your content.

These three strategies are some of the best ways to develop and build your audience on YouTube. They have proven successful for reaching beyond the hype of creating viral videos and moving toward your business being able to build a consistent and genuine community.  

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

4 Sure Fire Ways to Grow Your Instagram Followers

In the last several years, Instagram has become a well-loved social media platform with over 600 million active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog, and a stronger community for your brand. Building a large Instagram following isn’t hard, but it will take time. 

Here are four surefire ways you can grow your Instagram followers for your business. 

• Like Photos In Your Industry

The best way to get your name out there is by liking other people’s photos. Every day, spend some time on Instagram and like five to ten pictures on someone's account. You should also try and leave them a genuine comment and start following their account. To find users in your industry or niche, check hashtags and view the followers of your favourite Instagram accounts.

• Create a Hashtag

Creating a hashtag for your business is a great way to build your community and gain new content for your account. The first step is creating a unique hashtag that isn't already in use. Next, ask others to use it. Once people start using your hashtag, you can begin to repost the images from their followers. This allows you to build a community by showing your followers that you appreciate their photos and it gives you new content for your account.

• Respond to Your Followers

The entire nature of social media platforms like Instagram is to be social. To grow your Instagram followers, you need to respond to any comments that you receive and leave comments for other people. It is important that your comments be genuine, and they should encourage them to post even more photos. 

• Collaborate with Others

Another surefire way to extend your reach on Instagram and grow your following is to collaborate with others. This can be either through a partnership or sponsorship. A partnership allows both parties to provide value to their followers while expanding their exposure and reaching new audiences. 

With high engagement rates and more than 600 million monthly active users, it’s no wonder getting more Instagram followers is a huge priority for businesses. 

One of the most important factors to remember when trying to build your Instagram followers is to share great content that is relevant to your target audience, and that provides them with value. 

If you want to develop your presence quickly, use these four tips in your Instagram marketing strategy today.

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

5 Guaranteed Ways to Get More Fans on Facebook

  

Today, an estimated 40 million small businesses are using Facebook to promote their business and connect with their customers. Trying to attract new "likes" to your page can be a challenge, but one that is well worth the effort. 

One study found that the average value of a single Facebook fan is $174. While this number varies depending on your business and industry, capturing the loyalty of your target audience is essential. 

Here are five guaranteed ways to attract more visitors and garner more fans on Facebook.

1. Images

A regular part of your Facebook content strategy should revolve around images. Posting captivating and relevant pictures to your Facebook page is an excellent way for you to increase engagement with your audience. As your audience shares the photos that you post, you'll begin to see a boost in your reach, leading to more exposure and fans.

2. Produce Great Content

One of the quickest ways to lose fans is by posting less than stellar content. The most common reason people will, unlike a brand page, is because the business continues to post uninteresting content. Keep more of the fans that you've already gained by creating engaging content that adds value and meets the needs of your audience.

3. Hold a Contest

People love to win stuff. Holding a contest on your business Facebook page is still a great way to persuade people to like your page. It is essential to spread the word about the contest on your website as well as sending the information about it to your email list. If the contest is inventive enough, you'll be able to spread your reach even further and gain more fans. Just make sure that you make "liking" your page a requirement for your contest.  

4. Buy Them

Facebook has some of the most targeted advertising at your disposal. You can use Facebook advertisements to drive more people to your page with the hopes of converting them into fans. With this method, it is crucial that you have a compelling call to action on your page to turn these new fans into customers.

5. Cross-Promote 

A part of your overall social media strategy should include cross-promoting your content across multiple social media platforms. Drive some of your Twitter or YouTube followers over to your Facebook page by providing them with high-quality content and quality engagement on your Facebook fan page.

Just like with all your marketing efforts, it is going to take some time to build your fan base on Facebook. By creating great content and engaging with your audience you’ll turn your Facebook Fan page into a thriving community. 

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

Best Ways to Boost Facebook Engagement

 

Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan base. 

Ask Questions

A great way to spark dialogue with your audience is to ask them questions. It is by far one of the easiest ways and best methods to boost audience engagement on your Facebook fan page. There are various types of questions that you can ask to get your fans talking. 

Get the Timing Right

When it comes to uploading content to your Facebook page, timing is crucial. The last thing that you want to do is update your wall when everyone is working or asleep. Numerous studies have proven that the best way to engage with your audience is to post at 9 am, 1 pm, and 3 pm. These are the times that your audience is most likely to check for updates. If you don't think you can remember to post at these times, you can always utilize a free scheduling tool to ensure you get the timing right.

Include Call to Actions

Placing a call to action on your page instils psychological nudges that can help you drive your audience to respond the way you want. Something that many businesses miss when they update their Facebook page is a call to action. People tend to respond better when they are told what to respond to.

Use Facebook Ads

Due to Facebook's newest algorithm, only a small fraction of your audience will get to see the wall posts on your Facebook page. If you want to boost the engagement of your audience, you can promote it through page post stories, ads, which will help your posts reach more people.

Posting Frequency

The frequency that you post has been shown to have a significant effect on Facebook engagement. According to recent studies, businesses that post one or two times per day have a 40 per cent higher engagement rate than those who post more than three times per day.

What works for some businesses may not work for others when it comes to boosting audience engagement. However, these tips have proven to help increase engagement when used correctly. 

Written by Yola Bastos

Women Flix Team 

https://linktr.ee/LifeCoachWomenFlix

How to Get the Most Out of Your Instagram Marketing

Like Instagram, the photo and video-sharing social media platform have become more popular; it has created significant possibilities for businesses to connect with their customers and market their brand. If you've never considered using Instagram for your business, it might be time you did. With over 300 million active monthly users, it's a social media platform that you shouldn't be overlooking. Here are several of the best ways you can leverage your Instagram account to grow your business and achieve success.

Be Consistent

If you want to make the most out of your marketing efforts on Instagram, you need to post on a regular basis. You never want to go more than a couple of days between posts if you're going to avoid being forgotten about. Once you establish a routine for posting photos, it is easy to continue to add more photos frequently.

Be Friendly

It’s rare for a company to have a built-in fan base. To start expanding your reach and exposure, search for hashtags that are in line with your industry. If you own an ice cream parlour, search for photos of ice cream and ‘like’ and comment on them. Potential fans will be thrilled that you’re checking them out, which might lead to them following you. The critical thing to remember is that you want to be genuine with your comments and not desperate.

Edit Outside of Instagram

While Instagram offers an abundance of editing tools and filters, sometimes they’re a bit too much. When it comes to editing your photos, simple is best. There are numerous free and low-cost online editing tools that you can use to edit your photos before posting them to your Instagram account. Try this platform: https://free-us.objectivealign.xyz/

Use Hashtags

A great way to help others find you on Instagram is by using hashtags. Using relevant hashtags in your posts can be highly effective for getting noticed. To determine the best hashtags to use for your business, look at other established brands in your industry for examples of what to do when it comes to creating unique hashtags. While Instagram allows a maximum of 30 hashtags, using fewer will get you the quality responses you want. 

As Instagram continues to be a shining star in the world of social media, it has proven itself extremely valuable for businesses. When done right, large amounts of traffic can be driven toward your company helping to boost customer engagement and increasing your brand recognition. 

Written by Yola Bastos

Women Flix Team 

https://linktr.ee/LifeCoachWomenFlix

How to Build Your Brand on Twitter

Optimize Your Twitter Bio

To get the most out of Twitter, you need to make sure that your company voice and identity are branded and optimized. This means that your bio needs to tell people who you are and include a link to your landing page or website. It is also essential that you keep a consistent tone with all of your Tweets so that people can clearly understand who you are and what your business does.

Interact with Your Industry Influencers

As you begin to post to Twitter, find out who the experts and influencers are in your industry and interact with them regularly. You can use Twitter search or similar tools to find like-minded customers and influencers by searching the keywords that are related to your industry. Once you discover the right people, follow them and interact with them on a daily basis.

Tweet Regularly

One sign of an active and healthy profile is regular tweeting. If you are only tweeting once a week, or once a month people are going to forget about you and your business. To stay on the top of your audience’s mind on a consistent basis, you need to send out daily postings. The information you tweet needs to be useful and relevant that your followers will read, click on, and retweet. 

Offer Discounts to Twitter Followers

Run Twitter contests to get your followers engaged with your business. You can give a specific number of people who retweet your posts special discounts off your products or services or hold a random drawing based on the people that upload pictures of them using your product or visiting your store.  

Integrate it With Your Other Marketing Efforts

Twitter will become much more useful for your business if you integrate it with your other marketing activities. By engaging your audience in more than one marketing effort, you are increasing your reach and followers.

Like all the other social media platforms, the more effort you put into your marketing efforts, the higher the chances of you finding success. These simple tips can help you maximize your marketing efforts on Twitter to build your brand and increase your followers.

Written by Yola Bastos

Women Flix Team 

https://linktr.ee/LifeCoachWomenFlix