Increasing Engagement With Facebook Part 1

 

Ways To Increase Your Facebook Engagement Part 1

By increasing your engagement with your Facebook posts you will drive more free traffic to your website. In the first of a two-part series, we will show you some good ways to raise your engagement levels with your Facebook audience.

1. Get your Posting Times right

If you post your Facebook content at the wrong times then you will severely limit your exposure. You need to know when your audience are the most active and post at these days and times. 

If you have posted some content on Facebook before you can use Facebook Insights to see which posts had the most views and engagement (likes, shares, comments). Make a not of the day and time that you made these posts.

There has been a lot of research on the best Facebook posting times and this is continuously changing. Rather than provide days and times that may be out of date here, it is better if you search for “best Facebook posting times” on Google or another search engine and look at the most up to date research on this.

2. Create Posts that your Audience wants

OK, this is obvious, but are you actually doing this? Most Facebook marketers tend to post the things that they think will be of the most interest to their audience and a lot of the time this doesn’t work well.

Don’t think that you only have to post content related to your niche. Even if you are in a niche where you can post a lot of relevant content then it is good to mix it up sometimes. For example, you can publish a post that coincides with a world event such as “Earth Day” and tell people what you are doing to support this.

The rule of thumb that you need to follow is this – the needs of your audience are more important than your needs. Think about what information would be really useful to your audiences, such as some interesting facts or statistics.

Another thing you can think about is how you can entertain your audience. What could you post that will make them laugh? Facebook users like to be entertained so find something amusing and post this. If you can relate this to your niche then that is even better.

3. Respond to any Comments fast

If someone leaves a comment on one of your posts then you need to respond to them as quickly as possible. There is an expectation on Facebook that any comment needs a response in a few hours. 

Thank your audience for leaving comments. If you are asked a question in the comments then provide a full answer. When other users see that you are responding professionally to comments they will be more inclined to leave them as well.

4. Add a Compelling Call to Action

Make sure that you add a compelling call to action (CTA) to your posts. If you want a user to do something (such as visit a related page on your website) then you need to tell them. I(f you do not add a good CTA then you will not get as much traffic as you could.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/yolatvbastos

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Get Free Traffic From Facebook Groups

How To Get Free Traffic From Facebook Groups

Facebook Groups are an excellent way for you to generate some free traffic. You just have to know what to do and what not to do No matter what niche you are in it is likely that there will be a number of Facebook groups related to it. By participating in these groups you can also grow your own audience.

• Identify the right Groups

To find groups that are related to your niche all you have to do is to use the search facility on Facebook. First, think about the keywords that best describe your niche. So if you are in the weight loss niche you might come up with:

• Weight loss
• Burn fat
• Diets
• Nutrition
• Exercise
• Diet programs

You can go sub-niche as well if that suits you. Examples of this could be “weight loss for women”, “weight loss for men over 50” and “losing belly fat”. Do your homework here and come up with as many keywords as you can.

• Find Active Groups

You do not want to join a group that is “dead” as this will be a waste of your time. So look for active groups that have a lot of members. Sometimes you will need to apply to join a group to see what is really going on. 

When the search results come back try and identify 5 to 10 good groups and apply to join them all. The best groups are closed and you want to avoid open groups as these tend to receive a lot of spam. Once you are a member have a good look around the group to see how active it is.

Be sure to read the rules of the group before you spend any time in them. Most groups will allow links to external websites in posts but there are some that won’t. 

• Provide Value in the beginning

Don’t just dive in with promotional messages when you first join a group. Members are going to think that you are a spammer and you will be kicked out fast. A good post to start with is one introducing yourself. Tell people who you are and what you stand for. You can tell them about your Facebook Page and your website in this post.

It is very likely that a lot of existing group members will respond to your intro post and welcome you to the group. Be sure to thank them for all of their comments. Interaction is really important.

• Check for Promo Days

Quite a number of groups on Facebook have “promo days”. These are special days where you can openly promote your business and your offers to other group members. If you have joined several groups then we recommend that you make a note of these promo days in a calendar or spreadsheet so that you can take advantage of them.

• Repurpose your existing Content

You need to make posts on other days as well as it will not be appreciated if you are just active on promo days. So you can use content that you have already published on your website that adds value to the group.

Making posts of value will increase your credibility and influence within the group. You want other members to see you as an authority in the niche. They will then check out your Facebook Page and your website to find out more about you.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/yolatvbastos

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Best Types Of Facebook Content

 

What Are The Best Types Of Facebook Content?

The correct answer to this question will always be “whatever your audience wants” but that would mean that this article would be very short so we will give you some useful pointers here. The type of content that you post on Facebook will certainly affect your engagement rates and the traffic that you get from the platform.

• Your Facebook Page

Before we get into the different types of content that get the best results let’s talk about your Facebook Page. You need to make this as attractive as possible to your audience and this means that your cover photo needs to be good and so does your intro and the other components.

Pay careful attention to your cover photo. If this is of poor quality or looks like a 5-year-old created it then this will certainly put users off. Nobody is going to look at any of your content if your Facebook Page sucks.

• High-Quality Image

Facebook is a very visual medium. Users want to see good images that inform and entertain them. Don’t just get a lot of stock photos and use these. Take photographs of yourself and other people in your business.

Images with captions on them are good for getting clicks through to your website. You do not need to be a Photoshop genius to create striking captions for your images. You can use free online tools such as Canva.com to add good looking captions for free.

Try to use images that are related to your niche. If you own a restaurant, for example, post images of your best dishes and the décor of your establishment. Take pictures of your kitchen and the people that work in it.

Get busy with your camera and take as many interesting photographs as you can. People share a lot of photographs on Facebook so you need to do the same. Humorous images work well as do pictures of beauty.

• Use Native Video

Did you know that each day on Facebook users views over 8 billion videos? This shouldn’t surprise you as the video is really popular these days with sites like YouTube.com keeping people informed and entertained all of the time.

It is natural for you to create videos about your business and upload them to YouTube because it is the largest video platform. But if you just add links to YouTube videos in your Facebook posts you will miss out on a lot of potential views.

We recommend that you create videos just for Facebook and upload these natively to the platform. Facebook will always give native videos a higher priority than links to external video platforms.

Facebook users like native videos as well as they do not have to leave the social network to view them. Create square style videos especially for your Facebook posts. There are several online tools that will help you to do this. As most people use mobile devices to log in to Facebook, square videos just look a lot better in their news feeds.

• Short Posts are better

Make your Facebook posts as short as you can. Facebook users do not want to read a 1,000-word post. Provide some interesting facts about the long post on your website and let the user click through if they want to read more.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/yolatvbastos  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

How To Stop Holding Grudges And Start Forgiving People

Figuring out how to pardon someone who really wronged you is not an easy thing. Most time we imagine that we are over it and have forgiven them but in most cases, we usually hold a grudge against them. However, holding resentment only hurts you more. You only end up stressing yourself over it which cannot only cause psychological problems but also more serious health problems. It is therefore essential to learn the act of forgiveness and to avoid grudges.

Acknowledge the cause of the grudge.

To start with, try to find out the root cause of your grudge. You can only try to find a solution after you are aware of the problem. At times you may come to realize that you were just overreacting and holding a grudge over such a petty thing. Once you have seen the main problem you can then settle on a decision to push ahead from that point. 

Consider the positive side. 

Everything in life has its positive and negative side. Instead of getting angry other the whole issue, try and take it as an invaluable lesson to you. Take in an important lesson or leave with a superior understanding that can assist you to let go of the issue and not despise the one who wronged you.

Put yourself into their shoes. 

At times we may be quick at judging people when they do something bad to us but try fitting yourself into their shoes and you may get a better understanding of why they had to do what they did. This doesn't legitimize their actions; however, it will assist you to comprehend it. The better you understand their intentions, the easier you will find it to forgive them.

Share your thoughts with the other party.. 

A grudge could be as a result of just a small misunderstanding or by confronting the issue the wrong way. Without being biased clarify your feelings on the issue. At that point, choose if this is something you will chip away at in your own heart or by reaching the other individual to come up with a solution. Wait until you have calmed down and then confront the other party in a calm and non-judgmental way. You may choose to solve it among yourselves or try involving a third party. But regardless of the approach, this will help you to get rid of the tension built up in you allowing you to feel more relaxed.

Finally, forgive them.

Obviously, forgiveness does not imply that you will forget the whole incidence. It only means that you have accepted your disparities and acknowledged that we are all human who is prone to error. Forgiveness isn’t easy but it is worth it. It allows you to get rid of that burden off your heart, therefore, giving you peace.

Written by Yola Bastos

yolabastos@womenflix.org
https://linktr.ee/yolatvbastos  
Women Flix, Supporting Women all the way to Success!  
Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

How To Overcome Feeling Depressed

In the normal course of our life, we come across a lot of things, most of which affect our emotions either positively or negatively. Among such things are our lifestyles, the people we associate with, our personal achievements and objectives, the weather conditions, our state of mind among others. Luckily, most of these factors are within our control which means that you can always manipulate them to work to your advantage. The last thing you want is to let this emotion get the better part of you. Depression is one of those emotions that need to be handled with a lot of care as it does not only affect the state of your health but in the extreme case can lead to death. 

This article will take you through some important tips on how you can overcome depression.

Work on your lifestyle: Available research indicates that one of the major causes of depression today is our way of life; that is our eating regime, exercises, the way we associate with people, the way we live at our homes among others. Health experts recommend that you eat a healthy diet and pair it with some regular workouts if you want to help manage your mood swings. Some diets are known to cause a lot of anxiety to different types of people which mean that the earlier you know about such foods, the higher your chances of managing such situations. On the other hand, workouts are known to keep your mind and your body engaged which reduces the chances of you thinking about your personal issues that may be causing the depression.

Get some rest: Usually, after a busy day or activity, there is a high chance that your mind or the body will be exhausted which may result in depression if you fail to get some rest. Most people especially the parents have a lot in the plate be it taking care of their family, doing the normal chores among other activities that the would wish to do before they can get some rest. In the long run, such activities cause dizziness and fatigue as you are forcing your mind to handle more than it is supposed to. Most physicians recommend that you at least sleep for six hours a day to give your mind enough time to get enough rest.

Finally, there is time for everything, do not let your work issues affect your family life. Most people make the mistake of dragging their personal issues to their work which ends causing more problems and making the situations even worse. It is therefore highly recommended that you draw a line to everything, leave your work issues at your office and have fun with your family. Try as much as possible to remain relaxed without worrying about tomorrow or how your days has been.

Written by Yola Bastos
yolabastos@womenflix.org
https://linktr.ee/LifeCoachWomenFlix  
Women Flix, Supporting Women all the way to Success!  
Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

How To Stay Positive In Stressful Situations

Sometimes nothing seems to turn out the way you had planned, no matter how hard you attempt. Regardless of where the stress is stemming from, it is essential to equip yourself with resources to rise above the negativity and stay positive. Maintaining a positive attitude can help alleviate stress and assist in accomplishing your objectives. When you feel like you have hit a dead end, and start to sense any negativity, stop! Here are a few tips on how to remain positive even when you are in challenging situations.

Count your blessings

Regardless of how rough things are, if you think about it, you have lots of things to be grateful for. Whether it’s having a job when a lot of people are jobless, having a supportive family, or simply being in a good health. By revisiting everything you have in your life, you can’t hold on to the negativities. You will feel confident, proud and positive. There are countless things in your life that you can be thankful for.

Reward yourself

When you achieve something, regardless of how little it is, pat yourself in the back for the job well done. The list of ways that you can reward yourself is endless. You can reward yourself with new opportunities to explore something new or to learn something new. You can even take your friends out for coffee. A positive attitude can hardly arise if you don’t even feel great about yourself.

Exercise regularly 

Another great way to manage stress and remain positive is by exercising on a regular basis. If you don't exercise, try to find something that you enjoy doing such as swimming, biking, playing golf, playing tennis, or going for a walk. Breathing exercise can also help alleviate stress. Breathing has been proven to help manage stress and can help a lot in countless situations.

Take time out

If all you think about is work, you can easily be overwhelmed by stress. Be sure to give yourself time off and read a book, listen to music or do whatever it is that you find relaxing. You can also go out with your family and friends. This will help you remain focused and positive when you are at your work station. You will ultimately thank yourself for it.

There you have it! How to always stay positive in a challenging environment. While you will not alleviate stress overnight, following these simple steps will help you develop and maintain a good attitude about your family, your work and your life.

Written by Yola Bastos
yolabastos@womenflix.org
https://linktr.ee/LifeCoachWomenFlix  
Women Flix, Supporting Women all the way to Success!  
Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

5 Tips To Avoid Being Negative

Everyone does get negative at some point in his or her life. Whether it is at work or home negative situations happen almost all the time. It is rather unfortunate that we cannot avoid them and thus beg the question of how can we change these negative thoughts to positive ones. It is important to be positive in adverse situations, even though it might sound hard or rather impossible, it is very much possible to stay positive no matter the situation. Learning the power of positive thinking assists us to remain in a positive state of mind even in the midst of a tragedy. Additionally, knowing how to convert that negative energy into positive energy can lead to a healthy and comfortable lifestyle.

5 Tips To Avoid Being Negative

I have come up with five ways of how you can avoid being negative and when you put this five key points in mind you will be cheerful and even see some light of positivity in any situation that you may encounter.

1. Stay around positive people.

Hanging out with positive people will certainly help you stay positive. You should avoid negative people because they will only rub off their negativity off on you. They will bring you down from trying to achieve positivity to be a cynical person once more.

2. Remind yourself what you are grateful for.

In negative situations, we tend to find ourselves thinking of the good things in our lives. You should voice those good thoughts and practice gratitude. Develop a culture of talking about the good things that happen to you other than focusing on the bad ones. Also, it is ideal to keep a journal of all the good things that you have done on a daily basis. By acknowledging what you are grateful and thankful for will help you nature a grateful heart and mind, even in adverse situations.

3. Own up to your mistakes.

If you mess up, take responsibility. If you do something good, reward yourself. Do not blame other people for things that are your fault. This only brings negative energy towards you by thinking about all the negative things about that situation. Instead, accept the situation as it is and move on with life.

4. Avoid drama in your life.

Drama is an unfortunate and nasty characteristic to have. Part of avoiding drama is preventing dramatic people. Avert the gossip at all cost. It will do you no good and only helps to spread negativity.

5. Be kind to people.

By being kind, you will not have time for negative thoughts. Do various acts of kindness every day. This will keep you in a happy spirit. Besides, karma will also pay you back handsomely for your kind deeds.

Conclusion.

Negativity is everywhere, heck even in weddings, days that are considered to be the happiest days in a person's life. You will most likely find some few negative people there. 

It is important to transform yourself into a positive thinker since you will end up living a happy and healthy life. So be positive, and life will be positive with you.

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

5 Reasons Why Self-Awareness is Important

 

There are many great ways of improving yourself. One of these ways is to look for the positive attributes you possess and appreciating that part of you. Another important way of becoming a better person is by acknowledging your weaknesses and actively working on improving. These two methods of self-improvement define what it means to be self-aware. Being self-aware can help you relate well with people and increase your ability to achieve your goals. These are not the only benefits of self-awareness, however. Here are some more reasons why it is important to be self-aware.

• Increases your social abilities

Human beings are social beings who thrive on relationships. People who are self-aware are very successful when creating relationships. This is because they are able to realize exactly what they want in each person they meet. That certainty comes from knowing one’s own abilities and challenges. Self-awareness also promotes emotional intelligence. Emotional intelligence helps us relate to the feelings of other people. Lacking this skill can leave us in conflicts with others. The best way to improve your level of emotional intelligence is by learning your own emotional patterns.

• Promotes versatility and open-mindedness

Knowing yourself can be very crucial to affecting the approach that you have on issues. Self-awareness in itself is the ability to actively seek to listen to the body and mind to know your natural response to change. This consciousness can thus help you have a clear focus when dealing with issues. You are also able to accept opinions, feedback, and criticism from other people without being subjective. Ultimately, you are able to have multiple solutions to a single problem.

• Promotes productivity

People who are self-aware are fast thinkers. They understand themselves and are able to focus on the challenges of the day without hindrances. Without understanding yourself, there is a big challenge where you are held back by uncertainty. This results in time wastage caused by pondering over many different courses of action even when a swift decision is needed.

• Improves leadership skills

One of the most important attributes of a good leader is swift decision-making. A leader should also be impartial and confident. All these are things that we gain by becoming self-aware. Knowing yourself removes internal fear and you are able to focus on important matters.

• Promotes Overall Objectivity

Being self-aware promotes objectivity. People who are self-aware are also self-confident. This means that they can easily make decisions without being clouded by poor judgment.

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

Dramatically Increase Your Twitter Following with These 5 Tips

 

Unless you are a celebrity like Katy Perry or Barack Obama, you’re going to have to work hard to build your initial following on Twitter. Rather than making slow-and-steady progress, you need to treat your Twitter account as a priority for a couple of months and create lots of content. Studies have shown that the more you tweet, the quicker you can build your followers. 

To help you dramatically increase your Twitter following, here are five methods you can try. 

• Utilize Your LinkedIn and Email Connections

Studies have shown that you are more likely to be followed by someone that you already know. One easy way to do this is by finding your LinkedIn connections on Twitter and following them. While Twitter doesn’t have a way to do this, you can export your contacts into a .CSV file and upload them to your email account contacts. From there you can import your email contact into Twitter. 

• Schedule Your Tweets

There are several free and low-cost tools that you can use to schedule your tweets. Using tools like Hootsuite, save you time and ensure that you are tweeting on a regular basis. When you post content on a regular basis, you tend to see more engagement and have more followers.

• Tweet Inspirational Quotes

Quotes tend to see more significant engagement on Twitter because people enjoy reading them and sharing them with their friends and followers. You can use a free app like Forismatic, to receive a wide variety of inspiring quotes that you can post to Twitter instantly. Along with increasing engagement, this will also save you time. 

• Join a Twitter Chat

Groups within various industries get together on Twitter every week to talk about multiple topics. When you join these chats and engage with others in your industry, you are given the opportunity to meet new people in your industry, play the role of an industry expert, and gain valuable information.

• Respond to People

Consider the following users who engage in the same posts that you do. When you comment on, favourite, or retweet a post on Twitter, it will show other users that you are interested in the same type of content, making them more inclined to follow you. 

Using Twitter for your small business will help to bring in new customers. Users are more likely to buy from brands that they follow on Twitter, making it a powerful tool to help grow your business. Use these tips to increase your followers and grow your business. 

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

Top Tips for Improving Your Marketing Strategy on YouTube

 

When it comes to marketing your business on YouTube, there is only one golden rule that you need to follow, volume. As soon as you start increasing the number of videos that you upload, you will see an instant uptick in the number of views that your channel sees. Now, this doesn't mean you publish low-quality, videos that don't provide value to your audience. It means that you need to be consistent with posting high-quality content on a regular basis. Here are five other things you can do to improve the marketing strategy on YouTube drastically.

• Do Your Research

Before you can start publishing content, you have to get a firm grasp on the landscape. You need to take some time to look at the competition in your market and see what they are doing to succeed. As soon as you've got a good grasp on your competition, and you've got a good sense of the content they're publishing, you can start deciding on the content you're going to develop.

• Create Your Content Buckets

One of the best ways to become efficient with your YouTube marketing efforts is to divide and conquer. Your marketing strategy ultimately comes down to choosing a few key areas where you feel you can deliver some kind of value to your viewers, and then mass-producing content that falls into those larger buckets. Once you have your content buckets, you can start creating your videos.

• Be Consistent with Your Content

Without consistency, you’ll never be able to build a loyal audience. The best way to build consistency with your videos is to set the tone from the start, so your audience knows what to expect. Start by making an introduction video that explains the kind of content you’ll be creating and how often you’ll be publishing, and make sure you follow through. 

• Add Subtitles to Your Videos

One of the best tools that YouTube has integrated into their video upload capabilities is the ability for publishers to add subtitles to their content. While it may not seem like a big deal, most people watch videos on their phones with the sound turned off. Without this secondary option, people are going to skip right on by. Subtitles allow viewers to watch videos in any setting. 

With more people visiting YouTube in a year than Facebook, Twitter, and Instagram combined, it’s more important than ever for your business to start publishing online video content. With the right marketing strategy, you can begin to build a loyal audience and start to grow your business.    

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

3 Ways to Build a Loyal YouTube Audience

Since its launch in 2005, YouTube has become a mainstream social media platform with more than 2 billion unique viewers flocking to the site every day. Once a small niche market, online video has quickly moved into the mainstream and become a regular part of our media consumption. With online video viewing surpassing some of the largest television ratings, it can be difficult for small businesses to stand out in the sea of content. Here are three ways that you can increase your discovery rate and build a loyal audience on YouTube. 

• Create Meaningful Content

YouTube audiences are fickle, and they are always just a single click away from jumping over to the next video. So, while the saying, “content is king,” still holds true, the key to getting your videos discovered is to create content that will add value to your target audience. It doesn’t matter which creative format you use, be it interviews, how-tos, news-focused, or a scripted web series, you need to make sure they give people a reason to view and share your videos. 

• Brand and Package Consistently

The most significant challenge that everyone faces on YouTube is getting viewers to come back after they've viewed the original video. Having a viral hit is nothing more than short-term success. To get people to go back to your channel, you have to give them a reason to. This is why branding and packaging are so crucial. Your brand serves as a navigation marker in the sea of online videos. Creating content with a strong point of view will help define your brand. This will also help you position yourself as an expert in your industry. 

The packaging of your video is the branding that is expressed around your content. 

For this, you can include graphic intros or end cards that display your URL or YouTube channel name. 

This helps to reinforce your brand, so people don’t have to guess what they are watching. 

• Optimize Your Video

When it comes to being found online, it’s all about SEO. The same rules that apply to making your website or blog discoverable, apply to your online videos. YouTube has become the second largest search platform, so when people go to YouTube, they are often searching for something specific. Optimize your videos by creating clever titles and descriptions with relevant keywords. This will help viewers find your content.

These three strategies are some of the best ways to develop and build your audience on YouTube. They have proven successful for reaching beyond the hype of creating viral videos and moving toward your business being able to build a consistent and genuine community.  

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix