When it comes to building your mailing list, there’s one secret weapon you should definitely be using: PLR content. Private label rights content is an ethical tool that’s easy to implement. Try using it in one of these three ways and watch what happens to your list…
- Launch Multiple Opt-Ins
Opt-in gifts are like dangling carrots. They offer something the reader wants and motivates him or her to go deeper into your sales funnel. But having just one isn’t enough. If you really want to grow your mailing list, you need multiple gifts sprinkled throughout your website.
Having multiple opt-ins is especially important if you have several customer avatars. For example, you’re a business coach that helps women create recurring income. Customer avatar #1 is a service provider who’s looking for more passive income opportunities. She might like an opt-in gift about how to add more affiliate marketing to her business.
Customer avatar #2 is a stay at home mom who wants to make recurring income by writing books. Your opt-in gift might be a guide to self-publishing for new writers.
You’re helping these women discover recurring income but you’re also tailoring your opt-in gifts to meet the unique needs of each one.
- Come Up with Blog Content + Upgrades
If you already have a few pieces of content that you want to use as opt-in gifts then you can find PLR on these topics to post on your blog. For example, maybe you wrote a short report on how to get started with self-publishing.
Then you’d want to find and purchase some PLR on the topic of Kindle publishing. Rewrite this PLR content and post it to your blog then add a strong call to action inviting visitors to sign up for your short report.
- Funnel Traffic to Your Opt-In Page
Another way to use PLR content to grow your mailing list is to break down into social media posts. Look over a PLR article or blog post and take 5 sentences from it. Use those sentences as text updates on social media and link to your opt-in page.
If the PLR seller included images, you can use those too. First, brand them by your adding your logo or website name to them. Then upload them to social media sites. Link your followers to your blog posts to encourage sign-ups.
PLR content can help you grow your list quickly and easily. This gives you more time to spend growing your community.
Written by Yola Bastos
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