The Importance Of A Good BackStory
You will gain more influence over your audience when you have a good back story. This is your personal story about how you started and how you got to where you are today. Without a good back story, your audience will not warm to you as much and you will not get as much free traffic as you could from Facebook.
Use the Zero to Hero approach
Most people start their business from nothing so be sure to add a “zero to hero” element to your back story. You want to give your audience hope that they can do the same thing as you start from scratch.
We are not suggesting that you are dishonest in any way with your back story. But emphasizing that it was a real struggle for you to start with is something that most of your audience will resonate with.
Nobody launches a business and is successful overnight so tell people about your journey. What sacrifices did you have to make? Maybe you had very little money and had to be really resourceful to get your business idea off the ground?
Let’s use an example here. You are a successful online entrepreneur. It is something that you always dreamed of doing and you have finally made it. Now you can help others to do the same through your Facebook Page.
Many people have a dream of making it online. Think back to what you did to become successful. Did you try many different things before you found the one that was right for you? Many people try different online business models and are not successful so they will relate to this.
Perhaps you spent all of the money that you had on training courses and programs that promised to provide you the secrets of online success. Did any of these help you or were they just a waste of time? Again many people that dream of online success spend a lot of money on courses that do not really help them.
You were once a Nobody
Make it clear in your back story that you were once a “nobody” that had nothing. Through hard work and dedication, you were able to turn everything around and become successful. You want your audience to feel that they can do what you did.
Your audience is going to want to ask you questions about how you worked everything out and made a success of your online business. They will want to know if you had to make significant mindset changes to get where you are today for example.
You need to answer all of their questions in the form of Facebook posts and the products and services that you offer. Once people know, like and trust you they will be a lot more willing to check out your offers so make sure that you provide value in your Facebook content.
Be Consistent with your Back Story
You need to ensure that the story you tell on Facebook is the same as the one that you tell on your website and your other social profiles. If people are interested in you then they are definitely going to check you out. If they find inconsistent stories then you will lose their trust.
Written by Yola Bastos
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