How To Create Content That Users Will Share On Facebook
You want to get as many shares for your content as possible to generate free traffic from Facebook. It is also a great way to extend your reach as people will share your content with their friends.
Follow the advice below and you will maximize your chances of your content being shared. Assuming that most Facebook users have around 200 friends, then even a low response of 1% will work wonders for your traffic. Remember that these people have friends as well.
- Use Emotion in your Posts
There will always be a lot of competition in a Facebook users news feed so you want tour post to stand out. A compelling title is essential, as is using emotion in the post so that you fire up the user which will encourage them to share it with their friends.
You can use a number of emotional triggers in your posts such as:
- Fear
- Anxiety
- Outrage
- Humour
The more that you can stir the emotions, the more likely it is that your post will get shared.
- Make your Call to Action Strong
You need to make it really clear what you want the user to do in your post. Don’t assume that they will know what to do because they won’t. If you want users to share your post then make this clear to them. Ask them to think about the friends that they have who would benefit from reading the post.
- Good Images get more Shares
Facebook is a visual platform so add images to your posts. Don’t just use stock photos as a lot of other marketers do. Striking images that have good captions are the best for sharing. You can easily add a caption to your image by using a free online graphics service such as Canva.com.
Using related images is important. Let’s say that your post is about motivation – you could use an image of a person winning a race for example and add a caption such as “You can win your race too”.
- Posts that feature other People
When you create posts that include others you will increase the likelihood of them being shared. A good example of this is an interview with an expert in your niche. You can create a small sample of the interview for the Facebook post and then link to your website for the full interview.
Make it your business to know who the people are in your niche that your audience really respects. Find them and follow them and make a contribution to their page by adding a useful comment. Invite them to participate in an interview with you. Most people will accept your invitation.
Another good “people” orientated post is the “roundup”. This is where a number of niche influencers have contributed to an article on your website. You can mention their names in your Facebook post and then provide a link to your article.
- Freebies and Giveaways
If you create a post where you are giving away something valuable for free then this should get shared a lot. People love to get good stuff for free and they will also enjoy telling their friends about it.
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