Generate Free Traffic With Your Own Facebook Group

Get Free Traffic From Facebook Groups

Having your own Facebook Group is a great way to generate free traffic. You are in control when you have your own group and it is a great way to increase your authority and influence group members. But you need to set up your group in the right way and keep your members happy.

• Go for a Closed Group

There are three options for your group when you open it which are:

1. Open
2. Closed
3. Secret

An open group means that anyone can join without applying to become a member. This sounds great but unfortunately, open groups are more likely to be targeted by spammers so we do not recommend this. 

With a closed group, a Facebook user has to make a request to you as the group owner to become a member. This is much better as you are in control of who joins. Closed groups are also searchable.

A secret group cannot be found using a Facebook search. We do not recommend that you go for this arrangement. 

• Setting Up your Group

Give your group a name based on your best keyword. Remember that you want users to find your group using search so this is the best strategy. If your niche is weight loss then you could call your group “The Weight Loss Winners Group” or something like this.

You can add tags to your group to help identify it in a search so be sure to use other related keywords here. Next, you want to add a striking cover photo for your group. This needs to be a related image with a strong message such as “Learn how to lose weight and keep it off”.

We recommend that you include a photo of yourself as well. It is important that other members know, like and trust you as that is the way that you will exert the most influence over them.

Write a good group description that highlights the benefits to members. If someone is checking out your group to see if they should join they will see the description. So make this the best it can be so that you accrue the maximum amount of members.

• Your Pinned Post

A “pinned post” will remain at the top of the group all of the time. When new members join it will be the first thing that they see. Make sure that you welcome all of your members in this post. Tell members that the best content about the niche will be in this group.

We recommend that you add a native video in your pinned post as well. This video will be you talking about the advantages of joining the group and what it will do for them. Don’t be shy – get in front of the camera and sell your group!

• Group Content

You want to actively encourage members to post in the group. Take the lead and post some valuable content yourself. A group that has all of the content posted by the owner looks strange so do everything you can to encourage member participation.

Create posts that answer the questions that your members have. This will help establish you as a true expert and increase your influence. Provide part answers in group posts and provide links to your website where they will find the full answers.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Best Types Of Facebook Content

 

What Are The Best Types Of Facebook Content?

The correct answer to this question will always be “whatever your audience wants” but that would mean that this article would be very short so we will give you some useful pointers here. The type of content that you post on Facebook will certainly affect your engagement rates and the traffic that you get from the platform.

• Your Facebook Page

Before we get into the different types of content that get the best results let’s talk about your Facebook Page. You need to make this as attractive as possible to your audience and this means that your cover photo needs to be good and so does your intro and the other components.

Pay careful attention to your cover photo. If this is of poor quality or looks like a 5-year-old created it then this will certainly put users off. Nobody is going to look at any of your content if your Facebook Page sucks.

• High-Quality Image

Facebook is a very visual medium. Users want to see good images that inform and entertain them. Don’t just get a lot of stock photos and use these. Take photographs of yourself and other people in your business.

Images with captions on them are good for getting clicks through to your website. You do not need to be a Photoshop genius to create striking captions for your images. You can use free online tools such as Canva.com to add good looking captions for free.

Try to use images that are related to your niche. If you own a restaurant, for example, post images of your best dishes and the décor of your establishment. Take pictures of your kitchen and the people that work in it.

Get busy with your camera and take as many interesting photographs as you can. People share a lot of photographs on Facebook so you need to do the same. Humorous images work well as do pictures of beauty.

• Use Native Video

Did you know that each day on Facebook users views over 8 billion videos? This shouldn’t surprise you as the video is really popular these days with sites like YouTube.com keeping people informed and entertained all of the time.

It is natural for you to create videos about your business and upload them to YouTube because it is the largest video platform. But if you just add links to YouTube videos in your Facebook posts you will miss out on a lot of potential views.

We recommend that you create videos just for Facebook and upload these natively to the platform. Facebook will always give native videos a higher priority than links to external video platforms.

Facebook users like native videos as well as they do not have to leave the social network to view them. Create square style videos especially for your Facebook posts. There are several online tools that will help you to do this. As most people use mobile devices to log in to Facebook, square videos just look a lot better in their news feeds.

• Short Posts are better

Make your Facebook posts as short as you can. Facebook users do not want to read a 1,000-word post. Provide some interesting facts about the long post on your website and let the user click through if they want to read more.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/yolatvbastos  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Avoid These Facebook Mistakes

Avoid These Facebook Mistakes

If you want to drive the maximum amount of free traffic from Facebook then you need to avoid the mistakes that a lot of other marketers make. A lot of people have a tendency to just jump right in where Facebook is concerned and end up with no results or even having their accounts closed.

• Facebook is not an Advertising Platform

You cannot just set up a Facebook Page and then start advertising your offers. This will be seen as spam and your account could be closed very fast. Facebook is a social network so you need to follow the rules to get the best results.

Your first job is to connect with your audience. Provide value in your posts and offer some things for free. Getting your audience to know, like and trust you is the most important thing. It is OK to make some promotional posts but don’t do this all of the time. Facebook users will quickly lose interest in you if you are all about self-promotion.

People use Facebook to connect with their friends and family and have fun. They do not tend to use the platform to buy stuff. So you need to use the gentle art of persuasion to get them into your sales funnel. Provide them with value first and then tell them about what you have to offer.

• Don’t Use Clickbait

Facebook is clamping down hard on clickbait posts. A few years ago you could use clickbait to get lots of views to your posts but not anymore. A clickbait post is one that deliberately misleads the user and often has a high degree of sensationalism associated with it.

How would you feel if you read a post title that said something like “the real secret to making money online” and then you clicked through to the website only to find that it didn’t reveal the secret at all or expected you to pay for this information? You wouldn’t feel good about this would you, so don’t try these kinds of tactics on your audience.

Provide your users with helpful titles and descriptions in your posts so that they can make their mind up if they want to click through or not. Your audience will appreciate you doing this and so will Facebook. Avoid using misleading, exaggerated or sensational headlines. People will stop reading your posts if you do this.

Facebook doesn’t like users leaving its platform but it knows that this is inevitable. If a user clicks on your link and then comes straight back to Facebook then they will assume that something was wrong with the information that you provided on your website.

By telling your audience what to expect when they click through to your site it is more likely that they will spend more time there. Facebook sees this as a good thing and will reward you with greater reach for your posts.

• Optimize your Website

You do not want Facebook users to click through to your site and then have to wait for ages for your pages to load. Your website needs to be as fast as possible so fix any loading speed problems.

As most Facebook users have mobile devices they will not be impressed if your website is not optimized for mobile. There are many ways that you can fix this and you need to test it on your phone or use an online emulator.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Why Facebook Marketing

• How To Optimize Your Facebook Page For Free Traffic

You may well have seen Facebook Pages created by some of the most famous brands. The reason that these brands have these pages is that they work for them. So why not create a Facebook Page for your business to get more traffic to your offers? Here are some tips to get the most out of your Facebook Page.

• What is your Goal with Facebook?

Why have you decided to use Facebook for marketing and the generation of free traffic? You need to be clear about what you want to achieve and then create a plan to increase your followers and your engagement levels. How will you convert your Facebook audience into loyal customers?

We recommend that you set your goals for Facebook marketing before you create your Facebook Page and your content plan. Too many marketers just approach this in a haphazard way and are then disappointed with the results.

• Pay Attention to your Profile

It is very easy to set up a new Facebook Page and a lot of businesses fail to make use of all of the real estate that they have available for promotion. One area that is often neglected is the “About” tab which a lot of people will want to read. Make sure that you add a good description of you and your business here.

Be sure to fill out all of the sections on your Facebook Page. Add an appealing cover image to your profile and write a compelling description. Always add links to your website from your Facebook Page.

Your cover image is really important. It needs to sum up your business and contain text that explains why users should follow your page. Don’t make the mistake of using a stock photo here as a lot of marketers do.

Take photos of yourself and other members of your business and include these in your cover photo. It is essential that you get users to know, like and trust you and seeing your face is a good start. Don’t be shy here.

• Use Tabs on your Facebook Page

You have customizable tabs available with your Facebook Page so use these to make things easier for your audience. Set up different tabs to organize all of your important content. For example, if you have a freebie or giveaway then you can add a tab for this so that users can go straight to this.

• Add Links to your Website

Take every opportunity that you can to add links to your website. The intro of your Facebook Page is something that most users will read, so provide benefits to them of following you and also link to your site here. Use a good call to action here. 

You can also add a link to your site in your About tab. Tell people that they can learn much more about you and your business by clicking the link. Be sure to add links to your site in the Personal Information and Biography sections of your Facebook Page as well.

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

Top 5 Ways to Gain More Social Media Followers

 

If you own a small business, you are probably well aware of how important social media can be for increasing your bottom line. However, getting started on social media can be incredibly daunting. With all the different options and ways to gain followers, one can quickly become overwhelmed. Here are the top five ways your business can gain more social media followers and increase your bottom line.

1. Create Strong Profiles and Pages

The best way to start growing your audience on any of the social media platforms is to create strong profiles and pages for your accounts. You need to include branded cover photos as well as profile photos, and detailed descriptions of your business. 

2. Share Quality Content

As you begin your journey to gain more social media followers, you need to create and share high-quality, value-added content that your target audience will enjoy. This can include blog content, videos, podcasts, infographics, presentations, etc. This content can be created by you or by others.

3. Add Links

Not only do you want to be sure to include links to all your social media profiles on your business website, but you want to include your site link in all your social media profiles. It will also help to add links to your top social accounts in your email signature. Adding these links will help you to expand your reach and broaden your exposure.

4. Use friend-finding Features

Most of the social media networks provide ways for their users to connect with other people they know. As you first start to use social media to build your brand, you want to ask people you know to follow your account. By having them like and follow you on different platforms, you gain more exposure to a broader audience base.

5. Cross-Promote Your Social Accounts

If you already have a large audience on one of your social media accounts, why not use that to your advantage. Ask followers to connect with you on your other accounts. This can be as simple as sending out a tweet to your Twitter followers asking them if they are on Instagram, and if they are, asking them to follow you there as well. 

Growing your social media followers is easy to do but will take some time. The more effort you put into creating valuable content for your target audience the more followers you’ll gain. 

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

 

How to Market on Social Media and Gain More Followers

 

Using social media to grow your business, generate leads, and build your brand may seem like a monumental task. However, there are specific things that you can do to increase your chances of success. Whether you are just getting started with marketing your business on social media or have been active on sites like Twitter and Facebook for years, but haven't achieved much success, here are some proven techniques to help you gain more followers.  

• Create a Plan

If you don’t take the time to plan your social media marketing strategy, you will never achieve success. Don’t make the mistake of blindly jumping into social media without a solid plan. Your plan should consist of mini-plans for each of the social media platforms that you plan to use.  

• Post Consistently

Sending out a single tweet in a day isn’t going to cut it. While certain platforms like Snapchat and Instagram don't move as fast as Twitter and Facebook, it still is essential to develop a posting schedule and stick to it. If you aren’t publishing new content on a regular basis, your business will quickly be forgotten. 

• Post More Images

Photos have been shown to be the most popular kind of content for engagement on social media. They continue to be the most shared kind of post on Facebook. It’s not a coincidence that both Pinterest and Instagram have been able to gain a ton of traction over the last several years. It’s never been easier to add images to your social media posts with a vast array of free and low-cost tools to help. 

• Interact with Your Audience

Interacting with your audience on your social media channels can be a game-changer. The entire purpose of social media is to engage and socialize with others. This means it is imperative for you to interact on a regular basis with your audience. Engaging with your audience means replying to other people's posts, retweeting, adding people to Twitter lists, liking posts, and adding @mentions to your posts. It is essential for you to switch from one-way communication to two-way communication if you want to build your audience.

With these social media marketing tips, you’ll be well on your way to establishing your brand and building an engaging and valuable audience across all your social media channels. Some of the largest brands have found success with these tactics, and they can work for your business too. 

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

Top Tips for Improving Your Marketing Strategy on YouTube

 

When it comes to marketing your business on YouTube, there is only one golden rule that you need to follow, volume. As soon as you start increasing the number of videos that you upload, you will see an instant uptick in the number of views that your channel sees. Now, this doesn't mean you publish low-quality, videos that don't provide value to your audience. It means that you need to be consistent with posting high-quality content on a regular basis. Here are five other things you can do to improve the marketing strategy on YouTube drastically.

• Do Your Research

Before you can start publishing content, you have to get a firm grasp on the landscape. You need to take some time to look at the competition in your market and see what they are doing to succeed. As soon as you've got a good grasp on your competition, and you've got a good sense of the content they're publishing, you can start deciding on the content you're going to develop.

• Create Your Content Buckets

One of the best ways to become efficient with your YouTube marketing efforts is to divide and conquer. Your marketing strategy ultimately comes down to choosing a few key areas where you feel you can deliver some kind of value to your viewers, and then mass-producing content that falls into those larger buckets. Once you have your content buckets, you can start creating your videos.

• Be Consistent with Your Content

Without consistency, you’ll never be able to build a loyal audience. The best way to build consistency with your videos is to set the tone from the start, so your audience knows what to expect. Start by making an introduction video that explains the kind of content you’ll be creating and how often you’ll be publishing, and make sure you follow through. 

• Add Subtitles to Your Videos

One of the best tools that YouTube has integrated into their video upload capabilities is the ability for publishers to add subtitles to their content. While it may not seem like a big deal, most people watch videos on their phones with the sound turned off. Without this secondary option, people are going to skip right on by. Subtitles allow viewers to watch videos in any setting. 

With more people visiting YouTube in a year than Facebook, Twitter, and Instagram combined, it’s more important than ever for your business to start publishing online video content. With the right marketing strategy, you can begin to build a loyal audience and start to grow your business.    

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

5 Guaranteed Ways to Get More Fans on Facebook

  

Today, an estimated 40 million small businesses are using Facebook to promote their business and connect with their customers. Trying to attract new "likes" to your page can be a challenge, but one that is well worth the effort. 

One study found that the average value of a single Facebook fan is $174. While this number varies depending on your business and industry, capturing the loyalty of your target audience is essential. 

Here are five guaranteed ways to attract more visitors and garner more fans on Facebook.

1. Images

A regular part of your Facebook content strategy should revolve around images. Posting captivating and relevant pictures to your Facebook page is an excellent way for you to increase engagement with your audience. As your audience shares the photos that you post, you'll begin to see a boost in your reach, leading to more exposure and fans.

2. Produce Great Content

One of the quickest ways to lose fans is by posting less than stellar content. The most common reason people will, unlike a brand page, is because the business continues to post uninteresting content. Keep more of the fans that you've already gained by creating engaging content that adds value and meets the needs of your audience.

3. Hold a Contest

People love to win stuff. Holding a contest on your business Facebook page is still a great way to persuade people to like your page. It is essential to spread the word about the contest on your website as well as sending the information about it to your email list. If the contest is inventive enough, you'll be able to spread your reach even further and gain more fans. Just make sure that you make "liking" your page a requirement for your contest.  

4. Buy Them

Facebook has some of the most targeted advertising at your disposal. You can use Facebook advertisements to drive more people to your page with the hopes of converting them into fans. With this method, it is crucial that you have a compelling call to action on your page to turn these new fans into customers.

5. Cross-Promote 

A part of your overall social media strategy should include cross-promoting your content across multiple social media platforms. Drive some of your Twitter or YouTube followers over to your Facebook page by providing them with high-quality content and quality engagement on your Facebook fan page.

Just like with all your marketing efforts, it is going to take some time to build your fan base on Facebook. By creating great content and engaging with your audience you’ll turn your Facebook Fan page into a thriving community. 

Written by Yola Bastos

Women Flix, Supporting women all the way to success.

https://linktr.ee/LifeCoachWomenFlix

Best Ways to Boost Facebook Engagement

 

Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan base. 

Ask Questions

A great way to spark dialogue with your audience is to ask them questions. It is by far one of the easiest ways and best methods to boost audience engagement on your Facebook fan page. There are various types of questions that you can ask to get your fans talking. 

Get the Timing Right

When it comes to uploading content to your Facebook page, timing is crucial. The last thing that you want to do is update your wall when everyone is working or asleep. Numerous studies have proven that the best way to engage with your audience is to post at 9 am, 1 pm, and 3 pm. These are the times that your audience is most likely to check for updates. If you don't think you can remember to post at these times, you can always utilize a free scheduling tool to ensure you get the timing right.

Include Call to Actions

Placing a call to action on your page instils psychological nudges that can help you drive your audience to respond the way you want. Something that many businesses miss when they update their Facebook page is a call to action. People tend to respond better when they are told what to respond to.

Use Facebook Ads

Due to Facebook's newest algorithm, only a small fraction of your audience will get to see the wall posts on your Facebook page. If you want to boost the engagement of your audience, you can promote it through page post stories, ads, which will help your posts reach more people.

Posting Frequency

The frequency that you post has been shown to have a significant effect on Facebook engagement. According to recent studies, businesses that post one or two times per day have a 40 per cent higher engagement rate than those who post more than three times per day.

What works for some businesses may not work for others when it comes to boosting audience engagement. However, these tips have proven to help increase engagement when used correctly. 

Written by Yola Bastos

Women Flix Team 

https://linktr.ee/LifeCoachWomenFlix