Creating Shareable Content For Facebook

How To Create Content That Users Will Share On Facebook  

You want to get as many shares for your content as possible to generate free traffic from Facebook. It is also a great way to extend your reach as people will share your content with their friends.

Follow the advice below and you will maximize your chances of your content being shared. Assuming that most Facebook users have around 200 friends, then even a low response of 1% will work wonders for your traffic. Remember that these people have friends as well.

• Use Emotion in your Posts

There will always be a lot of competition in a Facebook users news feed so you want tour post to stand out. A compelling title is essential, as is using emotion in the post so that you fire up the user which will encourage them to share it with their friends.

You can use a number of emotional triggers in your posts such as:

• Fear
• Anxiety
• Outrage
• Humour

The more that you can stir the emotions, the more likely it is that your post will get shared.

• Make your Call to Action Strong

You need to make it really clear what you want the user to do in your post. Don’t assume that they will know what to do because they won’t. If you want users to share your post then make this clear to them. Ask them to think about the friends that they have who would benefit from reading the post. 

• Good Images get more Shares

Facebook is a visual platform so add images to your posts. Don’t just use stock photos as a lot of other marketers do. Striking images that have good captions are the best for sharing. You can easily add a caption to your image by using a free online graphics service such as Canva.com.

Using related images is important. Let’s say that your post is about motivation – you could use an image of a person winning a race for example and add a caption such as “You can win your race too”.

• Posts that feature other People

When you create posts that include others you will increase the likelihood of them being shared. A good example of this is an interview with an expert in your niche. You can create a small sample of the interview for the Facebook post and then link to your website for the full interview.

Make it your business to know who the people are in your niche that your audience really respects. Find them and follow them and make a contribution to their page by adding a useful comment. Invite them to participate in an interview with you. Most people will accept your invitation.

Another good “people” orientated post is the “roundup”. This is where a number of niche influencers have contributed to an article on your website. You can mention their names in your Facebook post and then provide a link to your article.

• Freebies and Giveaways

If you create a post where you are giving away something valuable for free then this should get shared a lot. People love to get good stuff for free and they will also enjoy telling their friends about it. 

Written by Yola Bastos

Co-Founder

Women Flix

yolabastos@womenflix.org

https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ). 

How to Stop Comparing Yourself to Others

Almost all of us have this one common destructive daily habit, that is, to compare ourselves to others. We compare houses, jobs, phones, cars, relationships, money, and social position and so on. What this habit does is creates negativity within us and this may also reflect in our behaviour. So what should we do? How can we get rid of this habit of comparing? If this is what you are now thinking, then the three tips given below will surely prove to be of help.

1. Understand that you never will win if you do not stop comparing

Even if you keep repeating this in your mind, and realize this consciously, it will help. Despite whatever you do, how much efforts you put in, how hard you strive, there always has to be someone who is better than you or has more than you.

Of course, you may feel nice if you buy a new smartphone which is better than the one your colleague has. But pretty soon you will find someone who has a phone better than yours. So, understand that comparing is futile.

2. If at all, compare yourself only to yourself

Rather than comparing yourself with others, it will be better if you develop the habit of comparing yourself to your own self. Sit back and think how much you have progressed, how much you have grown, and how close you have reached towards your aims.

This habit will help develop kindness, appreciation, and gratitude towards yourself as you notice how much you have done, and all the hurdles you have crossed. So you will be feeling good about yourself without feeling less of others.

It will be a good idea to make this a habit, say by spending a few minutes every weekend to write down how much you have achieved, how closer you now are to your life goals, what you have learned, etc.

3. Learn to be kind

Perhaps you never might have even imagined so, but the way you behave with others also has an impact on how you think about yourself. If you have this habit of always criticizing and judging others, chances are bright you will also criticize and judge yourself often, even if unconsciously. So, try to help others and be kinder to them and you automatically will learn to be kinder to yourself.

Just try to focus on the positive things in life, the positives in others, and the positives within yourself. The more you start seeing just the good things in others and in yourself, you gradually will stop comparing, and lead a happier and more satisfying life.

Written by Yola Bastos
yolabastos@womenflix.org
https://linktr.ee/LifeCoachWomenFlix  

Women Flix, Supporting Women all the way to Success!  

Women Flix Limited, a company limited by guarantee, incorporated in England and Wales (company no. 13047578 ).